July 17, 2025
From Discovery to Order: Use AI to Power the Customer Journey
Learn How AI is Rewriting the B2B Buyer Journey
Featuring: Jason Nyhus (Shopware), John Murcott (HawkSearch), Amandeep Singh (Cronix), Moderated by: Jeremy LaDuque (HawkSearch).
Why You Should Care
B2B buyers don’t want to shop, they want to solve.
And AI is changing how they do it.
This isn’t about future trends. It’s what your buyers expect right now: instant answers, zero friction, and a path to the exact part they need, without picking up the phone.
In 45 minutes, we’ll show you how the smartest teams are flipping the script on B2B commerce.
What You’ll Walk Away With
- The AI Buyer Journey, Mapped Out: Four key touchpoints where AI is doing the heavy lifting, from first search to final order.
- Search That Doesn’t Suck: How Conversational Search, Visual Search, and Smart Response destroy “zero results” experiences and drive revenue.
- The New Role of Sales Reps: Shopware’s Digital Salesrooms are bridging the gap between old-school reps and modern eCommerce, and winning deals faster.
- Serving Every Buyer, Not Just the Digital Natives: Whether it’s a photo upload, live chat, or a 20-year vendor relationship, AI meets every buyer where they are.
Who Should Be There
This is for B2B eCommerce and digital leaders who:
- Are tired of clunky buyer journeys
- Want to bridge sales + eCommerce (without internal turf wars)
- Know AI is the future, and want practical ways to deploy it now
Can’t Make It Live?
Register anyway. We’ll send you the recording.
