Your search bar is hiding secrets in plain sight. Do you know how to uncover them?

Join Jonathan Meyer, Senior Solutions Engineer at HawkSearch by Bridgeline, as he reveals how to optimize your site and transform searches into sales. By breaking down the four types of search personas, you’ll gain a better understanding of how to leverage your website’s architecture to best serve your ideal client while increasing your chances for brand loyalty.

After this session, you'll be able to:

• Breakdown your site into the key elements to drive conversion
• Direct traffic to exactly the right product for purchase
• Identify new opportunities to raise the value of every shopping cart