Join conversion experts Jonathan Meyer and Victoria Lindsay as they reveal how to optimize your site and transform searches into sales. By breaking down the four types of search personas, you’ll gain a better understanding of how to leverage your website’s architecture to best serve your customers while increasing your chances for conversion.

After this session, you'll be able to

• Breakdown your site into the key elements to drive conversion
• Direct traffic to exactly the right product for purchase
• Identify new opportunities to raise average order value