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Join HawkSearch and industry leaders to explore how AI is reshaping B2B eCommerce search, from GenAI answers to assistants and emerging agent-driven experiences. Hear what’s working in the real world, what’s changing fast, and what eCommerce teams should prioritize next. Leave with practical ideas to modernize search, improve discovery, and create faster, more confident buying journeys.


Explore how GenAI answers and next-gen interfaces are reshaping B2B search, from first query to final selection.
Engage with leaders shaping the next generation of AI-driven B2B search experiences.
Understand the strategies and foundations needed to deploy trustworthy GenAI and assistants in B2B search.
Join interactive roundtables to discuss how teams will operate as search evolves from lists to AI-guided journeys.

President & CEO

EVP of Product & Strategy

VP of Product Marketing

VP Customer Success

Customer Success Director

Senior Solutions Engineer

Technical Product Manager

CEO of Xngage

General Manager B2B at BigCommerce

VP at Luminos Labs

President at Prestwick House

Vice President at Ivystone

Merchandising Manager at Crescent Electric

Merchandising Manager at Crescent Electric

Product & Optimization Innovation Lead at HP

Digital Operating Partner Go Global Retail