Join us for an insightful HawkNest episode where we explore how HawkSearch’s AI Smart Search enhances your eCommerce experience without overriding your hard-earned marketing strategies. Learn how Smart Search integrates seamlessly with personalization, keyword marketing, merchandising, and your boost-and-bury settings, ensuring that your strategy remains intact. We’ll dive into how the algorithm works hand-in-hand with your marketing efforts, allowing you to maintain full control while benefiting from powerful AI-driven search enhancements. If you’re ready to see how AI can boost performance without stepping on your merchandising toes, this episode is for you!

Key Takeaways:

• How Smart Search respects and amplifies personalization.
• Leveraging keyword marketing & algorithm overrides to your advantage.
• Maintaining control over merchandising while enhancing search relevance.
• Balancing AI intelligence with your own marketing strategy.