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Deliver More Relevant Experiences

Help customers discover products, content, and recommendations tailored to their interests, behavior, and buying journey. From AI-powered product recommendations to personalized discovery experiences, HawkSearch helps businesses create more relevant interactions that increase engagement, improve conversion, and grow revenue.

Personalized product recommendations for stylish, in-stock air filters.

Relevance Drives Results

Buyer signals inform personalized air filter and hose kit recommendations.

Today's buyers expect discovery experiences that reflect their interests, intent, and needs.

HawkSearch helps businesses create more relevant product journeys through AI-powered recommendations, behavioral personalization, and customer-specific experiences designed to improve engagement and conversion.

  • AI-powered recommendations
  • Behavioral personalization
  • Customer-specific experiences

Recommend the RightProducts at the Right Time

HawkSearch helps businesses surface relevant products throughout the customer journey, helping customers discover complementary, alternative, and higher-value products when they're most likely to engage.

Product Recommendations

Recommend products based on customer activity, interests, and shopping behavior.

A personalized recommendation carousel presents complementary products based on customer behavior.

Cross-Sell Opportunities

Help customers discover complementary products that support their goals.

Upsell Opportunities

Surface higher-value products and alternatives at the right moments.

Business impact

  • Increase average order value
  • Improve product discovery
  • Increase engagement
  • Drive additional revenue

Personalize Every Experience

HawkSearch helps businesses tailor product discovery experiences based on customer behavior, account attributes, buying history, and engagement signals to create more relevant journeys.

Product recommendations reflect a customer’s interests.

Personalized Search

Deliver search experiences that adapt based on customer context and behavior.

Behavioral Personalization

Use customer activity to influence product discovery experiences.

Account-Specific Experiences

Support customer-specific catalogs, buying requirements, and discovery journeys.

A warehouse aisle with stocked industrial shelving.
  • Deliver more relevant experiences
  • Increase engagement
  • Improve conversion
  • Support B2B buying environments

Continuously Refine Relevance

HawkSearch gives teams the flexibility to configure recommendation strategies, refine placement, test experiences, and continuously improve relevance as customer behavior evolves.

By combining recommendation intelligence with ongoing optimization, businesses can deliver more effective discovery experiences over time.

Recommendation Strategies

Configure recommendation approaches that align with your goals and customer journeys.

Recommendation strategy controls compare two product-page variants and their performance.

Placement & Experience Controls

Customize how and where recommendations appear throughout the discovery journey.

Testing & Optimization

Measure performance, compare strategies, and continuously improve recommendation effectiveness.

Better Relevance. Better Results.

  • Understand Customer Behavior

    Use behavioral signals and customer activity to create experiences that feel more relevant and useful.

  • Connects Discovery Across the Journey

    Deliver personalized experiences across search, browsing, product pages, and recommendation placements.

  • Supports B2B and B2C Experiences

    Deliver personalized experiences across search, browsing, product pages, and recommendation placements.

  • Built to Drive Results

    Transform relevance into higher engagement, stronger conversion rates, and increased average order value.

Outcomes

The Business Impact ofBetter Personalization

  1. Increase Conversion

    Help customers discover products that better match their needs and intent.

  2. Grow Average Order Value

    Surface complementary and higher-value products throughout the buying journey.

  3. Improve Customer Engagement

    Create experiences that encourage exploration and discovery.

  4. Strengthen Customer Loyalty

    Deliver more useful and relevant interactions over time.

  5. Drive Revenue Growth

    Turn personalization into measurable business outcomes.

Related Capabilities

The HawkSearch Platform

Powered by the HawkSearch Platform

Personalization & Recommendations work alongside AI Search & Discovery, Smart Response, Merchandising Controls, and Analytics & Optimization to create connected product discovery experiences. By combining behavioral intelligence, AI-powered recommendations, and customer-specific experiences, HawkSearch helps businesses deliver relevance at every stage of the customer journey.

Explore the HawkSearch Platform

Ready to Deliver More Relevant Experiences?

See what AI-powered personalization can do for your eCommerce experience and bottom line.