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Optimize Search and Merchandising Without the Manual Work

The Hawk Merchandising Assistant helps merchandisers improve product discovery, identify opportunities, manage merchandising rules, and optimize search experiences through natural language conversations. Spend less time managing configurations and more time driving results.

A card from the Merchandising Assistant reports that searches for stainless fasteners are up 32%, shows a bar chart, and suggests the action "Move top sellers to the first row?"

Merchandising Doesn’t Have to Be Manual

Today

Merchandising teams constantly balance competing priorities. Promote new products. Improve conversion rates. Increase visibility for key categories. Resolve poor-performing searches. Fine-tune product discovery. Most of these tasks require navigating dashboards, reviewing reports, managing rules, and making countless manual adjustments.

  • Reports
  • Dashboards
  • Rules

With the Merchandising Assistant

The Hawk Merchandising Assistant helps teams complete common merchandising activities faster through conversation and guided recommendations.

  • Ask
  • Adjust
  • Optimize

Ask. Adjust. Optimize.

Instead of digging through settings and reports, simply ask.

The Merchandising Assistant helps teams uncover opportunities and take action from a single conversational interface.

Ask the Merchandising Assistant

  • Which searches are performing poorly?
  • What synonyms should I add?
  • Which products should I promote?
  • Why is this category underperforming?
  • What merchandising changes should I make?
  • Which search experiences have the largest opportunity for improvement?

A Smarter Way to Manage Product Discovery

The Hawk Merchandising Assistant combines search behavior, merchandising intelligence, and performance insights to help teams prioritize changes that can have the greatest business impact.

Instead of wondering where to begin, merchandisers can quickly identify opportunities and focus on high-value improvements.

  • Discover Optimization Opportunities

    Identify search experiences, categories, and products that may be limiting engagement or conversions.

  • Improve Search Relevance

    Receive recommendations that help improve search quality and product discoverability.

  • Manage Merchandising Rules

    Quickly access and manage merchandising configurations with conversational guidance.

  • Promote the Right Products

    Align search and merchandising strategies with business goals, inventory priorities, and revenue opportunities.

  • Surface Actionable Recommendations

    Leverage analytics-driven suggestions to prioritize merchandising improvements.

  • Reduce Manual Administration

    Spend less time navigating dashboards and configurations and more time improving customer experiences.

Turn Analytics Into Action

Find opportunities faster. Make better decisions. Improve commerce performance.