A growing ecosystem of AI agents that increase revenue, improve product discovery, automate merchandising, uncover insights, and create more intelligent buying experiences.
For decades, digital commerce experiences were built around search boxes, navigation menus, and product pages. Today, AI is reshaping how customers discover products, evaluate options, and make purchasing decisions.
As buying journeys become more conversational and intelligent, businesses need AI experiences that do more than answer questions. They need AI agents that can understand products, apply business rules, surface insights, and help customers take action.
Hawk Agents are designed for this new era. Powered by Aura, Hawk's intelligent agent framework, they connect product data, search intelligence, customer context, and business systems to create smarter buying experiences and help organizations grow revenue.
Turn product discovery into conversations. The Hawk Shopping Agent helps buyers find products, compare options, answer technical questions, and build carts through natural language conversations.
Learn MoreOptimize search and merchandising without manual effort. The Hawk Merchandising Agent helps merchandising teams identify opportunities, recommend improvements, automate rule management, and continuously improve product discovery performance.
Learn MoreTurn commerce data into action. The Hawk Analytics Agent continuously analyzes search, revenue, product performance, and customer behavior to surface recommendations and opportunities.
Learn MoreAura is HawkSearch's AI orchestration framework that powers every Hawk Agent.
Rather than building isolated AI experiences, Aura creates a unified foundation for connecting AI agents with product catalogs, search systems, ERP platforms, business rules, content repositories, pricing systems, customer data, and external applications.
The same framework powers customer-facing assistants, team-facing assistants, and future agent-to-agent commerce scenarios.
Built around products, catalogs, inventory, pricing, and search.
Connect to APIs, ERP systems, content repositories, and future AI agents.
Business rules, entitlements, and permissions help ensure responses remain aligned with your organization.
Use the same foundation across search, assistants, merchandising, analytics, and future agentic commerce initiatives.
For eCommerce Teams
Improve product discovery and increase conversion opportunities.
For Merchandisers
Automate rule creation and optimize site performance.
For Sales Teams
Access product expertise and customer context faster.
For Customer Support
Provide immediate answers using product and account information.
For Executives
Identify revenue opportunities through analytics and predictive insights.
See what AI-powered product discovery can do for your eCommerce experience and your revenue.
