Boost & Bury Controls
Promote high-priority products and reduce visibility for products that are less relevant or strategic.
Put Commerce Teams in Control of Product Discovery
Give your team the ability to shape discovery experiences, respond to business priorities, and optimize customer journeys without relying on ongoing development resources.
Strategy Behind Every Search Result
HawkSearch gives commerce teams direct control over how products appear across search and discovery experiences.
Promote strategic products, respond to inventory changes, support customer-specific requirements, and launch campaigns quickly through intuitive merchandising controls designed for both B2B and B2C commerce.
- Rankings
- Campaigns
- Audiences
- Business rules
Control WhatCustomers Discover
HawkSearch gives merchandisers the tools to influence rankings, prioritize products, and create discovery experiences that support merchandising strategies and business objectives.
Product Pinning
Ensure important products appear exactly where customers need to see them.
Dynamic Ranking Controls
Balance AI-powered relevance with business priorities and merchandising goals.
- Improve product visibility
- Merchandising initiatives
- Increase conversions
- Align discovery with business priorities
Adapt Discovery to Business Priorities
HawkSearch helps teams create dynamic experiences that respond to promotions, inventory conditions, campaigns, customer segments, and evolving business objectives.
Merchandising Campaigns
Launch promotions, spotlight products, and support seasonal merchandising initiatives.
Dynamic Landing Pages
Create curated discovery experiences around campaigns, categories, and promotions.
Visitor & Audience Targeting
Deliver more relevant experiences based on customer attributes and business requirements.
- Launch campaigns faster
- Improve promotional visibility
- Create more personalized experiences
- Respond quickly to changing priorities
Support Complex eCommerce Requirements
Modern commerce environments often require more than generic product rankings.
HawkSearch helps businesses manage customer-specific requirements, visibility rules, entitlements, pricing considerations, and other controls that influence product discovery experiences.
Entitlements & Customer-Specific Access
Control which products, categories, pricing, and discovery experiences are available to specific customers, accounts, or user groups. Support complex B2B buying environments with account-specific catalogs, permissions, and visibility rules.
Business Rules
Apply merchandising logic that reflects real business requirements.
Visibility Controls
Determine which products, content, and experiences appear to different audiences.
Shape Discovery Around Your Goals
Built for Product Discovery
HawkSearch merchandising extends beyond search result management to influence the entire product discovery experience.
Aligns AI with Business Priorities
Combine AI-powered relevance with merchandising strategies, inventory realities, promotions, and business objectives.
Supports Complex Commerce Requirements
Manage customer-specific experiences, entitlements, promotional rules, and specialized buying scenarios within a single platform.
Gives Teams Direct Control
Empower merchandising and ecommerce teams to improve discovery experiences without waiting on development resources.
The Business Impact ofBetter Merchandising
Improve Product Visibility
Promote the products that best support customer needs and business priorities.
Respond to Business Priorities
Adapt discovery experiences to inventory, promotions, campaigns, and changing goals.
Increase Conversion
Guide customers toward relevant products with effective merchandising strategies.
Reduce Manual Work
Give commerce teams direct control without relying on ongoing development resources.
Drive Revenue
Turn more relevant product discovery experiences into measurable business growth.
Merchandising Controls work alongside other HawkSearch capabilities to create complete product discovery experiences.
The HawkSearch Platform
Powered by the HawkSearch Platform
Merchandising Controls work alongside AI Search & Discovery, Smart Response, Personalization & Recommendations, and Analytics & Optimization to create connected product discovery experiences. By combining merchandising intelligence with AI-powered discovery, HawkSearch helps businesses balance customer relevance with business priorities and revenue goals.
Explore the HawkSearch PlatformReady to Take Control of Product Discovery?
See what AI-powered merchandising can do for your eCommerce experience and bottom line.