Today
Commerce teams spend too much time building reports, navigating dashboards, and exporting spreadsheets just to understand what happened and determine what to do next.
- Reports
- Dashboards
- Spreadsheets
Understand What's Working. Improve What Isn't.
The Hawk Analytics Assistant helps merchandisers, marketers, and eCommerce leaders uncover opportunities, understand performance, and make better decisions through natural language conversations. Ask questions, explore trends, and identify revenue opportunities without building reports or searching through dashboards.
Analytics Should Answer Questions, Not Create More
With the Analytics Assistant
The Hawk Analytics Assistant transforms analytics into a conversation, helping teams quickly uncover insights, identify problems, and make informed decisions.
- Ask
- Insight
- Decision
Ask Questions in Plain Language
Instead of navigating reports and dashboards, simply have a conversation.
The Analytics Assistant translates business questions into meaningful insights so teams can spend less time finding data and more time acting on it.
Ask the Analytics Assistant
- Why did conversions decline last month?
- Which search terms generate the most revenue?
- What merchandising changes improved performance?
- Which searches are producing poor results?
- What synonyms should I add?
- Which categories have the biggest optimization opportunities?
Connect Activity to Outcomes
Understand Search Performance
Analyze searches, engagement, and customer behavior to identify what's driving discovery.
Measure Revenue Impact
Connect search and merchandising decisions to conversions, revenue, and business outcomes.
Identify Opportunities Faster
Discover underperforming searches, low-converting experiences, and optimization opportunities.
Validate Merchandising Strategies
See how merchandising changes impact customer engagement and conversion performance.
Explore Trends
Monitor performance shifts, customer behavior, and emerging opportunities over time.
Make Better Decisions
Transform analytics data into actionable recommendations that help teams prioritize improvements.
Need Help Acting on What You Find?
The Hawk Analytics Assistant helps you uncover opportunities across search, merchandising, and product discovery.
Our analytics and optimization specialists help you prioritize those opportunities, validate strategies, and implement improvements that drive measurable business outcomes.
From identifying underperforming searches to optimizing merchandising strategies and conversion performance, Hawk combines analytics technology with expert guidance to help teams continuously improve commerce experiences.
Technology + Expert Guidance
- Analytics Assistant
Uncover
Opportunities across search, merchandising, and product discovery
- Hawk specialists
Prioritize
The opportunities that matter most
- Hawk specialists
Validate
Strategies before you commit to them
- Hawk specialists
Implement
Improvements that drive measurable outcomes
Turn Analytics Into Action
Find opportunities faster. Make better decisions. Improve commerce performance.