Search Performance Analytics
Understand which searches drive engagement and where opportunities exist.
Turn Search Data Into Business Growth
Discover what's driving revenue, uncover opportunities for improvement, and make better decisions with analytics built specifically for product discovery. From search performance and revenue attribution to recommendations and customer behavior, Intelligent Insights helps teams understand what is happening, why it's happening, and what to do next.
Your Search Data Already Knows
Intelligent Insights transforms product discovery data into actionable intelligence through analytics, AI-powered exploration, reporting, and optimization tools.
Designed specifically for eCommerce and B2B commerce experiences.
- Analytics
- AI-powered exploration
- Reporting
- Optimization tools
Understand WhatDrives Revenue
Intelligent Insights helps teams understand which searches, products, recommendations, and experiences influence engagement, conversion, and revenue so they can focus on what drives results.
Revenue Attribution
Connect search activity, recommendations, and customer behavior with measurable business outcomes.
Product & Recommendation Performance
Identify which products, placements, and recommendation strategies have the greatest impact.
- Identify revenue drivers
- Understand search influence
- Improve decision making
- Prioritize optimization
Faster Answers
The Analytics Assistant helps teams explore trends, uncover opportunities, and understand performance using natural language rather than SQL, report building, or manual analysis.
Analytics Assistant
Ask questions in plain language and receive insights in seconds.
Dynamic Landing Pages
Create curated discovery experiences around campaigns, categories, and promotions.
Visitor & Audience Targeting
Deliver more relevant experiences based on customer attributes and business requirements.
- Reduce reporting friction
- Accelerate decision making
- Expand access to data
- Increase team productivity
Turn Insights Into Action
Intelligent Insights helps teams identify opportunities, prioritize improvements, and continuously optimize product discovery experiences.
Enhanced Reporting
Gain deeper visibility into search performance, recommendations, keywords, customer behavior, and revenue.
Report Builder
Build, customize, publish, and share reports and dashboards tailored to your business.
Optimization Opportunities
Identify underperforming searches, recommendation gaps, zero-result queries, and areas for improvement.
Expert Guidance When It Matters Most
Intelligent Insights helps you understand what's happening across search, discovery, merchandising, personalization, and customer behavior.
When you need additional guidance, HawkSearch experts can help uncover opportunities, prioritize improvements, and translate data into action so your team can move faster and make more informed decisions.
Learn MoreThe Evolution of Reporting
Built for Product Discovery
Unlike generic analytics platforms, Intelligent Insights is purpose-built to understand search, discovery, merchandising, recommendations, and customer behavior.
Ask Questions in Plain Language
Explore trends, understand performance, and uncover opportunities without building reports or writing queries.
Connect Insights to Revenue
Understand how search, recommendations, and discovery experiences influence customer behavior and business outcomes.
Designed for Action
The goal isn't just more reports, it's reducing the distance between reading a number and knowing what to change.
Turn Insightsinto Growth
Improve Search Performance
Identify opportunities to improve search relevance and discovery experiences.
Increase Conversion
Focus on the searches, products, and experiences that drive results.
Optimize Recommendations
Understand which recommendation strategies influence engagement and revenue.
Make Better Decisions Faster
Give teams access to the insights they need when they need them.
Grow Revenue
Transform search and discovery data into measurable business outcomes.
Intelligent Insights works alongside other HawkSearch capabilities to create complete product discovery experiences.
The HawkSearch Platform
Powered by the HawkSearch Platform
Intelligent Insights works alongside AI Search & Discovery, Smart Response, Merchandising Controls, and Personalization & Recommendations to create a complete product discovery optimization platform. Together, these capabilities help businesses understand customer behavior, improve discovery experiences, and drive continuous growth.
Explore the HawkSearch PlatformReady to Turn Search Data Into Business Growth?
See what AI-powered insights can do for your eCommerce experience and bottom line.