HawkSearch is an AI-powered search and product discovery platform that helps eCommerce organizations improve product visibility, increase conversion rates, and grow revenue.
We help ecommerce and B2B organizations grow revenue through AI-powered search and product discovery.
By combining AI-powered search, merchandising, personalization, recommendations, analytics, and intelligent shopping assistants, HawkSearch helps turn customer intent into business outcomes.
Our storyBetter Product Discovery.
Better Product Discovery.
Better Business Results.
Product discovery has become one of the most important experiences in commerce.
Customers don't search the way catalogs are organized. They search using questions, specifications, part numbers, trade terminology, images, and incomplete information. When they can't find what they're looking for, businesses lose opportunities to convert buyers, increase order value, and build customer loyalty.
HawkSearch was built to bridge the gap between customer intent and product data. What began as intelligent site search has evolved into a comprehensive product discovery platform that helps organizations guide customers from discovery to purchase while driving measurable business growth.
How buyers search
Customers search the way they think
- Questions
- Specifications
- Part numbers
- Trade terminology
- Images
- Incomplete information
What they find
The right products, answers, and recommendations — faster
- Product visibility
- Higher conversion
- Larger orders
- Customer loyalty
Our missionHelping Every Customer Find
Helping Every Customer Find
the Right Product, Every Time
We believe product discovery should be effortless.
When customers can quickly find the products, answers, and information they need, businesses create stronger customer relationships and better business outcomes.
Why HawkSearch exists
To help organizations connect customer intent with the products, content, and information that drive successful buying experiences.
Our evolutionFrom Search to
From Search to
Intelligent Product Discovery
Customer expectations have shifted from keywords to conversations. What began as intelligent site search has grown into a comprehensive AI-powered product discovery platform — built to create more relevant, personalized, and profitable experiences across the entire buying journey.
- Foundation01
Search & Relevance
Built to help customers find products faster — with relevance tuning and merchandising controls that improve visibility, engagement, and conversions.
- Keyword Search
- SKU Search
- Part Number Search
- Merchandising
- Relevance Tuning
- Expansion02
Intelligent Product Discovery
As catalogs grew and journeys got more complex, discovery went beyond site search — guiding customers to relevant products and opening new cross-sell and upsell opportunities.
- Personalization
- Recommendations
- Concept Search
- Visual Search
- AI era03
AI-Powered Experiences
Customers search with natural language, images, concepts, specifications, and questions — and get more relevant products, answers, and recommendations.
- AI-Powered Search
- Smart Search
- Smart Response
- Today04
Intelligent Shopping Assistants
AI assistants help buyers find, compare, and choose. Merchandising and analytics teams optimize performance and uncover growth.
- Shopping Assistant
- Merchandising Assistant
- Analytics Assistant
- What's next05
The Future: Agentic Commerce
AI that evaluates products, understands compatibility, guides complex purchasing decisions, and automates optimization for increasingly personalized journeys.
- AI-Powered Analytics
- Guided Buying
- Automated Optimization
- Agentic Commerce
Recognition & impactTrusted by Commerce Leaders.
Trusted by Commerce Leaders.
Recognized by Industry Experts.
HawkSearch supports organizations across B2B and B2C commerce — from manufacturers and distributors to retailers, healthcare organizations, educational institutions, and membership organizations.
Whether you're managing a complex product catalog, technical specifications, customer-specific experiences, or millions of products, HawkSearch helps customers discover products more efficiently — while giving commerce teams the control and insights to optimize performance.
#1B2B search use case
2 years in a row
Ranked #1 for the B2B Search Use Case in Gartner® Critical Capabilities for Search and Product Discovery — two years in a row.
A reflection of HawkSearch's strength in helping organizations solve complex product discovery challenges and create better buying experiences.
Trusted by commerce leaders worldwide
Adding HawkSearch to our site increased conversions by over 80%.
Nick CrumlettSenior Director, MISUMI Corporation
Built by commerce expertsYears of Experience Solving
Years of Experience Solving
Product Discovery Challenges
Product discovery sits at the intersection of customer experience, merchandising, commerce operations, and revenue growth.
The HawkSearch team works with ecommerce leaders, merchandisers, marketers, and technology teams to help them navigate catalog complexity, evolving customer expectations, and the rapidly changing role of AI in commerce.
Questions About HawkSearch
Ready to Make Every Search Count?
See what AI-powered product discovery can do for your eCommerce experience and your revenue.