Guide Every Customer from Question to Cart
The Hawk Shopping Assistant helps customers find products, answer complex questions, compare options, and complete purchases through natural conversation. Powered by HawkSearch, it understands your catalog, customer context, merchandising strategy, and business rules to deliver commerce-ready answers.
Trusted by industry leaders worldwide
Buying Behavior Has Changed
Search has evolved from keywords to AI-powered discovery. Now, product discovery is becoming a conversation.
Today’s buyers want more than a list of results. They want to ask complex questions, compare options, confirm compatibility, and move confidently toward a purchase.
The Hawk Shopping Assistant transforms these buying journeys into natural conversations, helping customers find the right products and take the next step faster.
Commerce Intelligence Behind Every Answer
Unlike generic AI chatbots, the Hawk Shopping Assistant is grounded in the information and business logic that power your commerce experience.
Because the assistant operates on the same data and rules that power HawkSearch, responses can reflect the products, information, and experiences your customers should see.
It can connect conversational product discovery with:
- Product catalogs
- Technical content
- Customer-specific pricing
- Account entitlements
- Inventory availability
- Merchandising strategies
- Purchase history
- Recommendations and personalization
Guide Customers Through the Buying Journey
Find the Right Products Faster
Understand natural language questions and surface the most relevant products based on intent, not keywords.
Answer Complex Product Questions
Use product data, specifications, and content to deliver accurate, contextual answers.
Compare Products and Options
Help buyers evaluate alternatives without jumping between pages.
Build Carts and Complete Tasks
Guide customers from discovery to cart creation and purchasing decisions.
Deliver Personalized Experiences
Tailor recommendations and responses using customer context, behavior, and account-specific information.
Support Research Before Purchase
Help customers explore compatibility, use cases, requirements, and technical considerations before they buy.
Need something more custom?
When your strategy calls for something more custom, our APIs and Aura framework help you launch your own custom conversational commerce solutions quickly.
Instead of rebuilding product discovery, relevance, merchandising, personalization, and commerce logic from scratch, give your developers a head start with infrastructure already designed for complex commerce experiences.
Learn How Teams Build Custom AI Experiences
Why Teams Choose the Hawk Shopping Assistant
Commerce-Aware AI
Built on the same search, merchandising, recommendations, and data infrastructure that powers product discovery.
Built for B2B Complexity
Support experiences shaped by customer-specific catalogs, contract pricing, account entitlements, and complex product information.
Unified Rules Engine
Apply merchandising strategies, inventory priorities, business rules, and personalization consistently across search and conversational experiences.
Agentic Foundation
Improve product discovery today while creating a path toward custom assistants and future agent-driven commerce experiences.
Turn Product Questions into Purchases
Give customers a smarter way to discover products, research options, and complete purchases.