February 27, 2024

Easily Integrate Advanced Search for Optimizely’s Configured Commerce

Unleashing the Power of Advanced Search on Optimizely’s Configured Commerce

In the ever-evolving landscape of eCommerce, the integration of advanced search functionalities has become an indispensable tool for businesses aiming to provide an exceptional online shopping experience. The recent webinar, featuring industry experts Kyle Mitzner, Gavin Kearns, Trevor Pope, and Jonathan Meyer, sheds light on the synergy between Optimizely’s Configured Commerce and HawkSearch’s advanced search capabilities. Here’s a dive into the transformative potential of this integration and why it’s critical for your eCommerce success.

The Imperative of Advanced Search

As online catalogs grow and customer bases expand, the basic search functionalities may fall short in delivering the precision and efficiency that users may need to succeed in eCommerce. Advanced search solutions are key to bridging this gap, guiding customers to their desired products with ease and accuracy. This not only enhances user satisfaction but also drives sales and fosters brand loyalty.

Optimizely and HawkSearch Synergy

Optimizely’s robust eCommerce platform, when paired with HawkSearch’s advanced search capabilities, creates a powerhouse for any online business. The conversation highlighted the ease of integrating HawkSearch with Optimizely, all thanks to the Xngage Connector for HawkSearch. For more information on the Xngage Connector for HawkSearch itself, be sure to check out our initial webinar and recap or you can reach out to Xngage directly to learn more about their offerings.

When to Upgrade to Advanced Search

Trevor Pope emphasized the significance of recognizing when to upgrade from a basic search to a more advanced system. He summarized a scenario on how to best know if advanced search might be right for an Optimizely customer, especially within the distribution industry:

“Distributors have extremely large catalogs and they're looking for ways in which they can expose their customers to more products… This is where more granular controls for digital commerce teams can really utilize tools like HawkSearch.”

Businesses gaining traction online, particularly distributors with expansive catalogs, benefit immensely from advanced search functionalities. The webinar goes on to discuss how HawkSearch’s tools enable businesses to expose customers to a broader range of products, enhancing the potential for repeat purchases and increasing overall sales.

The Mechanics of Advanced Search

Through a live demonstration, Kyle Mitzner showcased HawkSearch's powerful rules for boosting product visibility based on various attributes and customer behaviors. The flexibility of HawkSearch’s system allows for nuanced adjustments, ensuring that search results align with business strategies and customer preferences.

Maximizing Product Exposure

A key takeaway from the webinar was the role of advanced search in maximizing product exposure. HawkSearch’s granular control over search results ensures that customers discover a wider array of products, which is particularly beneficial for distributors looking to increase their share of wallet and inform customers about the full spectrum of their offerings.

AI and the Future of Search

Artificial intelligence is poised to take search functionality to new heights. Gavin Kearns provided a glimpse into the future, detailing forthcoming AI enhancements in HawkSearch. These include concept search, which leverages large language processing to understand and execute searches based on complex queries, and image search capabilities, allowing users to upload an image to find matching or related products. Such advancements will redefine the way customers engage with eCommerce platforms.

Enhancing Sales and Marketing Strategies

One of the most impactful features of advanced search technology is its ability to provide detailed analytics. HawkSearch equips sales teams with deep insights into customer search behavior, preferences, and trends. This data is instrumental for businesses to tailor their marketing strategies and personalize the customer journey, ultimately enhancing the efficacy of their sales efforts.


The integration of advanced search with Optimizely’s Configured Commerce is not just an upgrade—it’s a strategic move to align with the future of eCommerce. Businesses ready to adopt HawkSearch’s advanced search solutions will find themselves well-equipped to meet and exceed the evolving expectations of their online customers.

Key Takeaways:

  1. Advanced Search is Essential: With eCommerce growing more competitive, advanced search functionalities like those offered by HawkSearch are no longer a luxury but a necessity for success.
  1. Seamless Integration: HawkSearch’s integration with Optimizely’s Configured Commerce through the Xngage Connector is seamless, providing a robust search experience without the hassle.
  1. Customer Experience First: Upgrading to advanced search isn’t just about technology; it's about putting the customer experience at the forefront, offering precise and quick product finds.
  1. Empower Your Sales Team: HawkSearch analytics offer deep insights into customer behavior, empowering sales teams to make data-driven decisions.
  1. Stay Ahead with AI: Keep an eye on the horizon for AI developments within HawkSearch that promise to revolutionize how users interact with your eCommerce platform, enhancing search with image recognition and natural language processing capabilities.


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