March 14, 2024

Webinar: Navigating the Future of B2B eCommerce

In the rapidly evolving world of B2B eCommerce, businesses are seeking innovative solutions to enhance their online presence and meet the demanding expectations of their buyers. HawkSearch recently partnered with BigCommerce for an illuminating webinar that unpacked the secrets to B2B eCommerce success. The session featured industry experts Paul Dabrowski, Gavin Kearns, Jonathan Meyer, and John Murcott, who shared their profound insights on leveraging cutting-edge technologies like AI to transform the B2B digital landscape.

Understanding the B2B eCommerce Explosion

Paul Dabrowski set the scene by underscoring the exponential growth in the B2B eCommerce sector, projected to soar from $1.9 trillion in 2023 to a staggering $9.8 trillion by 2030. This digital surge is powered by the widespread adoption of advanced technologies like AI, cloud computing, and big data analytics. He emphasized the pivotal role of on-site search in B2B websites, noting how engaged buyers are significantly more likely to convert.

The Role of Search in B2B Buyer's Journey

Dabrowski also painted a picture of the modern B2B buyer’s journey, one that demands seamless, intuitive experiences. Inaccuracies or complexities in the purchasing process aren't merely inconveniences; they carry serious business ramifications. Thus, a robust, smart search capability isn't a luxury—it's a necessity for any B2B eCommerce platform.

Innovative Search Features with HawkSearch & BigCommerce

Gavin Kearns and John Murcott took the helm to dive deeper into HawkSearch's innovative features within the BigCommerce environment. They presented practical demonstrations that showcased a variety of advanced functionalities, including keyword concept and image searches, which address the complexities of B2B transactions.

The Power of AI in Enhancing B2B eCommerce

AI is the beacon guiding the future of B2B eCommerce. HawkSearch’s experts highlighted AI-driven features that empower businesses to revolutionize their digital strategy. For instance, image search capabilities allow buyers to search for products by simply uploading a photo, removing the barriers posed by traditional keyword-dependent searches.

Language No Barrier in Search

An impressive aspect of HawkSearch's AI capabilities is its multilingual support, accommodating up to 50 languages. This feature stands out as a testament to the inclusivity and global reach that B2B platforms can achieve by incorporating advanced AI.

Beyond Products: Enriching Search with Content

HawkSearch's federated search was another highlight, capable of searching through a variety of content types including documents, blog posts, and manuals. This richness in search capability extends the usefulness of the platform beyond product searches, fostering a more comprehensive user experience.

Tailored Experiences through Personalization

Personalization took center stage, with HawkSearch illustrating how its search technology could offer recommendations based on user behavior and preferences. This approach ensures that B2B buyers are more likely to engage with brands that offer relevant and personalized experiences.

Empowering Developers and Businesses Alike

HawkSearch’s commitment to flexibility and control was evident as they discussed their exposed APIs and comprehensive developer tools. These empower businesses and agencies to harness HawkSearch’s capabilities fully and tailor them to their unique needs.

Final Thoughts: A Unified Vision for B2B eCommerce Success

As the webinar concluded, it was clear that the synergy between HawkSearch and BigCommerce paves a promising path for B2B enterprises. The forward-thinking strategies and tools discussed serve as a blueprint for companies looking to thrive in a digital-first economy.

Webinar Highlights:

  1. B2B eCommerce Growth: The webinar outlined the significant growth anticipated in the B2B eCommerce sector, set to reach $9.8 trillion by 2030.
  1. Search is Key: On-site search functionality is critical for B2B platforms, significantly increasing the likelihood of conversion.
  1. AI-driven Innovations: HawkSearch’s AI features, such as image search and multilingual support, were showcased, demonstrating their transformative impact on the B2B buying experience.
  1. Content-rich Search: The federated search capability ensures a richer, more detailed search experience beyond products to include various content forms.
  1. Personalization as a Priority: Personalized experiences through tailored search results and recommendations can significantly enhance customer satisfaction and loyalty.


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