Free Resources for Digital Leaders

Drive B2B Sales with Smart Search and Product Discovery

Download your Gartner® Report and embrace the future of AI-powered search

Key Takeaways You Can Put to Work Fast

Modern B2B eCommerce search. Use AI-powered site search to guide buyers to the right SKUs and specs in seconds.

AI-powered site search as a product discovery platform. Turn every query into a curated path through your catalog that grows revenue.

Conversational search that keeps B2B buyers moving. . Let buyers ask in their own words and get answers, content, and products in one experience.

Gartner, Drive B2B Sales: Unleash Smart Search and Product Discovery Power, Aditya Vasudevan, 28 October 2025 GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.

What You’ll Learn In The Report

Download this Gartner® report to see how digital leaders turn B2B eCommerce search and AI-powered site search into a product discovery platform that powers every step of the buying journey

Friction-Free Buying Journeys

See how the Gartner® report rethinks B2B eCommerce search to remove friction from complex buying journeys. Learn how AI-powered site search understands part numbers, specs, and availability so buyers move smoothly from first query to checkout.

AI-Powered Discovery at Scale

Discover how an AI-driven product discovery platform uses behavior data, recommendations, and merchandising controls to surface the right mix of products and content and how pairing it with AI-powered site search lifts conversions across channels.

Conversational Search and Actionable Insights

Explore how conversational search gives B2B buyers a chat-like way to troubleshoot and discover products. See how linking conversational search to your B2B eCommerce search and product discovery platform turns queries into clear buying signals.

"As B2B buyers seek more efficient purchasing, digital experiences must make it easier to navigate catalogs, find products, and decide. This research helps digital commerce leaders use advanced search to improve buying journeys and strengthen sales teams."

Gartner® Drive B2B Sales: Unleash Smart Search and Product Discovery Power

A Word From MISUMI USA

The global manufacturer and distributor saw an increase of 18% in its click-through rate and over 80% in conversions after leveraging powerful HawkSearch features such as Smart Search and Recommendations. Listen to their story!

AI-Powered B2B Search

B2B eCommerce search and product discovery is increasingly turning to AI-powered search solutions to deliver more relevant, personalized experiences. These intelligent systems not only surface the right products faster but can also start conversations with customers as well as help businesses understand customer intent, trends, and opportunities for growth. By combining advanced AI-powered search with real-time insights, businesses can transform how customers interact with their websites—turning complex product searches into seamless, data-driven conversations that boost engagement and conversion.

Smart Search recognizes a characteristic of the image, keywords and understand natural language

Transform Your B2B Search Into a Revenue Engine

HawkSearch helps B2B brands turn B2B eCommerce search into a revenue engine, guiding buyers to the right products in just a few clicks. Our AI-powered site search understands complex catalogs, boosting relevance, conversions, and average order value. As a leading product discovery platform, HawkSearch combines intelligent recommendations with merchandising controls your team can actually use. Give your customers conversational search experiences that feel natural, whether they’re browsing thousands of SKUs or returning to reorder. In the latest Gartner® report on B2B search, HawkSearch is recognized for delivering the power and flexibility digital leaders need. Explore the analysis summary to see how HawkSearch can elevate your entire eCommerce experience.