Your Guide to Conversational Shopping Assistants

In the new era of agentic commerce, search isn't the finish line. It's the foundation. See how to get ready.

Buyers are done with keyword fragments. They expect to describe what they need and get a precise answer. This guide explains how eCommerce is shifting from keyword search to conversational commerce and AI agents that shop on a buyer’s behalf.

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See the 5-step roadmap from keyword search to agentic commerce
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Understand what actually separates a real commerce agent from a chatbot
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Learn why entitlement and pricing logic make or break agentic accuracy
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Get ahead of agent-to-agent (A2A) protocols before your competitors do

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"As B2B buyers seek more efficient purchasing, digital experiences must make it easier to navigate catalogs, find products, and decide. This research helps digital commerce leaders use advanced search to improve buying journeys and strengthen sales teams."

HawkSearch Recognized as the #1 B2B Search

2025 Gartner® Critical Capabilities Report

HawkSearch is recognized as the #1 B2B Search in the 2025 Gartner® Critical Capabilities Report

We believe this signifies the growth and importance of this space to both B2C and B2B companies. Download the Gartner® Critical Capabilities Report and see how HawkSearch performed.

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Your Guide to Conversational Shopping Assistants