Kitchen Center Launches New Site With HawkSearch

Kitchen Center, a kitchen appliance retailer based in Chile, has just launched a new website on Shopify with HawkSearch powering its on-site search, navigation and merchandising.  

Kitchen Center has store locations in Chile and sells a variety of kitchen appliances and accessories online. The site content is written entirely in Spanish and the new search engine needed to be able to power the search accurately and fast.  With HawkSearch’s extensive language support and powerful merchandising features, the site is now more searchable and navigable than ever before. Users can search in a myriad of different ways and get relevant products. They can fine-tune their search even further easily by using the filter navigation on top of search pages and filter by product category, brand, and other attributes specific to the category that the user is browsing. With a strong robust product comparison feature that is built into HawkSearch, Kitchen Center’s clients can easily compare the various appliances they are looking to shop for by price, characteristics, color, and more right within the search results pages, to easily weigh their options.  

The website also features HawkSearch’s relevant recommendations tool, which uses state of the art personalization and machine learning to suggest related or bestselling products that customers may be interested in purchasing. Whether it is an accessory or new compatible product, Kitchen Center customers can add those items to the cart easily for a streamlined shopping experience. These recommendations help raise average order value and overall conversions for Kitchen Center.  

The Kitchen Center website also includes:  

  • Smart Autocomplete to predict search queries, resulting in fewer clicks.
  • Dynamic Marketing tools to guide visitors’ search experience to align with promotions and merchandising strategies.
  • A reporting dashboard that gives Kitchen Center staff a closer look at how their users search and enables the team to make smarter decisions about their website.  

To see HawkSearch in action,  schedule a one-on-one demo today.