Meet HawkSearch: The B2B Search Platform for eCommerce Personalization

What is HawkSearch?

HawkSearch is an AI powered site search and product discovery platform built for organizations with complex catalogs—especially manufacturers, distributors, and B2B eCommerce brands. Instead of a basic search bar, it powers smarter b2b search experiences that return highly relevant, personalized results so buyers can quickly find the right product, part, or piece of content.

At its core, HawkSearch unifies eCommerce personalization, recommendations, and relevance tuning into a single engine. As an eCommerce personalization platform, it uses behavior, context, and business rules to tailor what each visitor sees—so the most profitable, most relevant products naturally rise to the top.

Because it’s designed as a flexible b2b search solution and product discovery platform, HawkSearch plugs into your existing eCommerce stack (commerce platform, CMS, PIM, ERP) and lets you scale eCommerce personalization and search without rebuilding your site or committing to a heavy developer-only platform. HawkSearch is already trusted as a leading AI search, merchandising, and personalization engine for B2B brands worldwide.

Key Features of HawkSearch – What Makes Us a Unique Search & Personalization Engine?

1. AI powered site search that understands real buyers

HawkSearch uses ai powered site search to understand how real customers search—from part numbers and specs to everyday language and problem-based queries. It blends keyword, semantic, and attribute-based logic so your b2b search results stay accurate even when data is messy or incomplete.

Because eCommerce personalization is built into the search layer, HawkSearch can prioritize in-stock items, higher-margin products, or contract-specific assortments automatically—turning your search bar into a powerful revenue driver instead of just a navigation tool.

2. Built-in eCommerce personalization and recommendations

HawkSearch doesn’t just return results—it curates them. As an eCommerce personalization platform, it learns from behavior, purchase history, and account rules to reorder results and drive recommendation zones like “Frequently Bought Together,” “Trending,” and “You May Also Like.”

This deep eCommerce personalization helps you show different assortments to different customer segments, align results with negotiated pricing, and ensure b2b search outcomes reflect real business priorities—not just raw text matches.

3. Business-friendly merchandising controls for modern b2b search

Merchandisers and marketers can manage HawkSearch like a growth lever, not a black box. With visual tools, they can boost, bury, or pin items; schedule campaigns; and fine-tune relevance rules without needing developers.

These controls are critical for modern b2b search, where availability, margin, and customer entitlements all affect what should appear first. HawkSearch keeps those controls in the hands of business users, while eCommerce personalization and machine learning handle the heavy lifting behind the scenes.

4. Built for complex b2b search experiences

Most generic tools were built for simple retail catalogs. HawkSearch was built from the ground up for complex b2b search experiences: huge catalogs, technical attributes, units of measure, part substitutions, and customer-specific rules.

It helps buyers filter, compare, and configure products with hundreds of attributes—so eCommerce personalization can do more than just “recommend similar items.” It can actively guide users away from incompatible options and toward the exact parts that match their job, spec, or industry standard.

5. Easy-to-integrate product discovery platform that scales with you

HawkSearch works as a product discovery platform that connects to your commerce platform, CMS, and core business systems. That makes it fast to roll out ai powered site search, recommendations, and personalization across multiple sites or channels.

Because HawkSearch is also an eCommerce personalization platform, you can expand from simple onsite search to full-funnel personalization—without re-platforming or adopting a complex developer framework. As your catalog, traffic, and channels grow, you simply scale b2b search and personalization by adjusting configuration and business rules.

Most Common Use Cases of HawkSearch (No Developer Platform Required)

HawkSearch is designed so digital, marketing, and merchandising teams can launch and optimize powerful b2b search and eCommerce personalization experiences without leaning on IT for every change.

1. Turning complex catalogs into intuitive experiences

Manufacturers and distributors use HawkSearch as their primary b2b search engine to make large, technical catalogs easier to shop. Visitors can search by SKU, spec, or application, then filter by detailed attributes and narrow down to the exact item they need.

In this role, HawkSearch is both a product discovery platform and a personalization layer—it adjusts results and navigation based on segment, account, and intent, so eCommerce personalization feels natural rather than intrusive.

2. Powering eCommerce personalization across the whole journey

Many teams rely on HawkSearch as their core eCommerce personalization platform. They personalize search, category pages, landing pages, and content modules from a single workbench.

Because eCommerce personalization is hooked directly into search and recommendations, HawkSearch can serve different assortments to different buyer groups, highlight account-specific SKUs, and surface content that educates complex buyers—all while honoring the rules of sophisticated b2b search.

3. Recovering revenue from poor search experiences

When visitors see “no results” or irrelevant results, they bounce—or call customer service. HawkSearch uses ai powered site search, intelligent rules, and recommendation logic to catch those dead ends, reduce zero-result queries, and surface better alternatives.

That means fewer lost opportunities, more recovered revenue, and a search experience that feels like a knowledgeable salesperson guiding buyers through your catalog. Over time, smarter b2b search and eCommerce personalization improve conversion rates, average order value, and customer satisfaction—without requiring a full redesign or a developer-first platform.

If you’re ready to turn your search bar into a real growth engine, HawkSearch gives you the b2b search, eCommerce personalization, and product discovery platform capabilities you need in one place—built for teams who want control, not complexity.