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Drive B2B Sales with Smart Search and Product Discovery

Download your Gartner® Report and embrace the future of AI-powered search

Gartner, Drive B2B Sales: Unleash Smart Search and Product Discovery Power, Aditya Vasudevan, 28 October 2025 GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.

"As B2B buyers seek more efficient purchasing, digital experiences must make it easier to navigate catalogs, find products, and decide. This research helps digital commerce leaders use advanced search to improve buying journeys and strengthen sales teams."

Gartner® Drive B2B Sales: Unleash Smart Search and Product Discovery Power

A Word From MISUMI USA

The global manufacturer and distributor saw an increase of 18% in its click-through rate and over 80% in conversions after leveraging powerful HawkSearch features such as Smart Search and Recommendations. Listen to their story!

AI-Powered B2B Search

B2B eCommerce search and product discovery is increasingly turning to AI-powered search solutions to deliver more relevant, personalized experiences. These intelligent systems not only surface the right products faster but can also start conversations with customers as well as help businesses understand customer intent, trends, and opportunities for growth. By combining advanced AI-powered search with real-time insights, businesses can transform how customers interact with their websites—turning complex product searches into seamless, data-driven conversations that boost engagement and conversion.