Automotive Accessories Manufacturer Selects Bridgeline for AI-Powered Search

WOBURN, MA – Bridgeline Digital, Inc. (NASDAQ: BLIN), a marketing technologycompany, announced today that a manufacturer of automotive accessories hasopted for Bridgeline's AI-driven search platform, HawkSearch, to improve theeCommerce experience on both its main site in the United States and itsinternational brand site.

The manufacturer has selectedHawkSearch to boost revenue by improving product discovery within its catalogof over 7,000 SKUs. HawkSearchwill make the online catalog easier to navigate by introducing features such asautocomplete, dropdown selections, and faceted search capabilities. Forexample, when a shopper searches for “hail jackets,” HawkSearch will presentsearch outcomes with product details, enabling shoppers to filter their choicesby size, fabric, or design.

The manufacturer willleverage HawkSearch Recommendations to provide a personalized shoppingexperience, encouraging exploration of the retailer’s diverse range of productsand streamlining the customer’s decision-making process. This feature suggestsitems to shoppers based on their site navigation and search habits. HawkSearchRecommendations raises site conversions by highlighting items that shoppers arelikely to buy.

Ari Kahn, CEO of BridgelineDigital, said, "Our partnership with this automotive accessoriesmanufacturer demonstrates our ongoing commitment to the growing list of brandsin the industry with eCommerce sites. HawkSearch's advanced searchfunctionalities are crucial for meeting the complex demands of manufacturingcustomers, ensuring an efficient and successful online shoppingexperience."


About Bridgeline Digital

Bridgeline helps companies grow onlinerevenue by increasing traffic, conversion rates, and average order value. Tolearn more, please visit

‍Danielle Colvin
SVP of Marketing
Bridgeline Digital