Hawksearch will be the first fully integrated, out-of-the-box search vendor in the Optimizely B2B Commerce admin console.
The connector powers personalization and recommendations, and is fully customizable to fit the Optimizely user’s needs.
HawkSearch data normalization, machine learning, and simple rule building allows Optimizely B2B customers to deliver a powerful experience unique to their operation and buyers.
Josh Schoonmaker, Global Vice President, Product Management, Commerce Optimizely
Returning search results without accuracy quickly leads to dissatisfaction. Benefit from insights captured from prior search activity and refine results to increase relevancy. Put optimization of results in your merchandisers’ hands with our deep learning AI engine.
Advanced recommendations greatly enhance your ability to upsell and cross-sell to your clients with average order size increases over 25%.
Unlock the power of facets and filters to provide easy ways to navigate to just the right product quickly and effectively.
72% of site visitors say they have struggled to find the right product on eCommerce sites. Rich product comparisons that allow you to show only the different attributes help a purchaser make that decision faster.
Leverage your on-site search and facets to auto generate a massive number of SEO impactful dynamic pages—greatly expanding your top of funnel SEO coverage.
Companies can take advantage of HawkSearch’s advanced SKU/part number/YMM search analyzer, the ability to normalize and enrich product data, variant logic to display the right image based on color or style when multiple options exist, landing pages to power better conversions, supporting marketing outreach, and more.
HawkSearch’s machine learning feature learns from user impressions to build a personalized eCommerce experience, working to boost conversion through product and content recommendations.
HawkSearch’s powerful data normalization feature recognizes patterns and converts units of measure, returning relevant results no matter how a user searches a term.
HawkSearch’s intuitive platform empowers BigCommerce merchants to build their own merchandising rules, schedule campaigns, and report on specific analytics and insights.
