Unlocking Onsite Conversions with Sitefinity and HawkSearch
In today's digital landscape, organizations across various industries are constantly seeking innovative ways to engage their website visitors and drive conversions. One powerful approach gaining significant traction is the integration of Sitefinity, a robust content management system, with HawkSearch, a comprehensive site search solution.
Sitefinity is a CMS that empowers businesses to devise, manage, and serve riveting digital experiences. Boasting an extensive array of features, Sitefinity is a potent platform that offers:
- Multi-site and Multi-channel Content Management: Sitefinity enables management of many websites and web applications from a singular platform. Item powers businesses to curate and manage content for various channels, including websites, mobile apps, and social media.
- Intelligent Personalization: Using machine learning, Sitefinity personalizes content for each visitor, leading to more pertinent and captivating content that can trigger increased conversions.
- Robust Security: Designed with a focus on security, Sitefinity offers numerous safety features like role-based access control, data encryption, and two-factor authentication.
- Scalability: Sitefinity is a versatile platform catering to businesses of all sizes and can be deployed on-premises or in the cloud.
HawkSearch is a site search solution aimed at enhancing the search experience on websites. It brings an assortment of features to the table, including:
- AI-powered Search Results Ranking: HawkSearch utilizes artificial intelligence to rank search results, assuring that visitors view the most relevant information first.
- Personalized Search Results: HawkSearch personalizes search results based on a visitor's past search activity and interests.
- Search Analytics: HawkSearch delivers detailed analytics on how visitors employ the search bar, enabling organizations to refine the search experience.
- Ease of Use: HawkSearch provides you with an intuitive dashboard making all the key functions a pleasure to use.
The Dynamic Duo: Sitefinity and HawkSearch
Sitefinity and HawkSearch join forces to deliver a seamless search experience to visitors. When a search request is made on a Sitefinity website, HawkSearch supplies the results. HawkSearch employs insights from Sitefinity's content management system to yield relevant and personalized search results.
Reaping the Benefits of the Sitefinity and HawkSearch Partnership
Integrating Sitefinity and HawkSearch brings a host of advantages to businesses:
- Increased Conversions: By offering relevant and personalized search results, Sitefinity and HawkSearch drive conversions.
- Improved User Experience: The duo enhances user experience on websites, making it more convenient for visitors to find the information they seek.
- Reduced Bounce Rate: A superior search experience can help reduce the bounce rate, leading to improved search engine rankings.
- Increased Engagement: Sitefinity and HawkSearch foster higher engagement on websites by offering a more personalized experience to visitors.
- A Proven Solution: Since the partnership was created, both companies have worked with the end user in mind. As we deployed solutions with one another as well as agencies and our clients, the end user has come to see the power of this one – two punch.
Sitefinity and HawkSearch are a real a dynamic duo, helping businesses to serve visitors with a more relevant and personalized search experience, leading to increased conversions and customer satisfaction.
Spotlight on Success: Cuyahoga County Case Study
Located in Ohio, Cuyahoga County, with a population exceeding 1.2 million, receives over 1 million visitors on its website every month.
In an effort to improve its website's search experience, Cuyahoga County adopted Sitefinity and HawkSearch. The results were impressive:
- A 15% increase in search traffic.
- An average increase in time spent on the website by 10%.
- A decrease in bounce rate by 5%.
If you’d like to find out more about how Sitefinity and HawkSearch can boost your business goals, get in touch today, we’d love to hear your story.