March 16, 2023

Maximize your Magento Shopping Experience

Does your Magento Site need some Search Savvy?

Getting the right products in front of the right shoppers at the right time. So simple...right? Like many online store owners, you may wonder how to make this a reality.

In our latest webinar, HawkSearch experts Erwin Siegel and Kyle Mitzner show us how partnering with a Smart Search Expert will give your Magento e-commerce site that competitive edge.

If you missed the webinar, don’t worry! We’ve summarized the main points right here for you.

Why Invest in a third-party search tool?

Larger B2B and B2C websites with complex catalogs and more traffic need an onsite search partnership to take them to the next level. To keep customers shopping on a site, they need a clear path to find what they want. There needs to be more than an off-the-shelf solution.

Personalization and AI machine learning gives shoppers a straightforward way to discover what they need and keep them engaged throughout their journey to checkout.

A Smart Search Solution will:

  • Improve the user experience
  • Boost conversion rates
  • Raise the average order value (AOV)
  • Accelerate product discovery
  • Drive more organic traffic
  • Decrease the search page load time

What makes a killer onsite search solution?

The HawkSearch tool is packed with powerful features, but Kyle and Erwin honed in on a few, showing real-time examples of how they are leveraged to increase customer conversion rates.

Search Information Manager

This unit of measurement conversion tool is a game changer for B2B and B2C sites. Kylie used HawkSearch customer Crescent Electrical’s website to live demo preciselly what this feature can do in the electrical industry and for any business dealing with multiple measurements and sizes of product.

Variant Logic

Variant logic is a standard feature of most intelligent search solutions. Kyle uses another client site to show how this feature can drive customer engagement and, of course, revenue.

Black Diamond uses variant logic, personalized recommendations, and transparent filtering options in their outdoor clothing online store for high engagement and a seamless search experience.


For online retailers, merchandising is key, but the default solution in many CMS platforms, including Magento, can be limited and challenging to navigate. HawkSearch merchandising functionality is flexible and intuitive, with features such as:

  • Drag and drop placement
  • Boost and bury
  • Location and time-based merchandising

Machine Learning

With the HawkSearch tool, online businesses have unique flexibility and control over machine learning and how it is applied to their sites. They can focus on the most popular pages and maximize customer engagement where most visitors are searching.

New feature - Instant Engage

This exciting new functionality suggests products to visitors before they even type in the search bar. A great example of a HawkSearch client using this is Oriental Trading Company. Kyle walked us through how the online store uses instant engage to make smart recommendations to their customers.

To wrap up

The Magento platform, like many others, has limited native search functionality for e-commerce stores. The addition of Intelligent search technology seamlessly directs visitors to where they need to be. Once searchers are on the right page, they are less likely to leave the site and return to Google. Clever personalized recommendations and merchandising will boost engagement, conversions, AOV and ultimately, revenue.

Adobe Summit

HawkSearch will be taking part in the upcoming Adobe Summit in Vegas! If you are there, stop by kiosk 139B and say “Hi” and drop your business card for the chance to win a cool new Yeti Cooler.

Clare Kelly

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