B2B Distributor Partners with Optimizely and Bridgeline to Optimize Site Search

WOBURN, Mass., Mar. 31,2022 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. (NASDAQ: BLIN), a cloud-based marketing technology software provider, announced today that their partnership with Optimizely continues to drive revenue with another customer within the B2B distribution sector.

A leading wholesale distributor has purchased a $40,000 Hawksearch license from Bridgeline. This joint customer of Bridgeline and Optimizely will implement the recently released third-party site search integration on the Optimizely platform.

Hawksearch partnered with Optimizely back in November 2021 to release the first fully integrated, out-of-the-box search vendor in the Optimizely B2B Commerce admin console available to thousands of Optimizely B2B users. Users can easily select Hawksearch through the Optimizely marketplace with the click of a button, making for a more seamless onboarding process.

This win follows a string of deals with wholesalers, distributors, suppliers, and manufacturers as Hawksearch’s advanced features designed for high-SKU B2B environments continue to boost conversion and average order value for large-scale customers. The distributor will be using Hawksearch to power their eCommerce site for its ability to understand complex, industry-specific search queries, unit of measure conversion, navigation, and recommendations.

CEO of Bridgeline, Ari Kahn says, “Optimizely was quick to distinguish Hawksearch as a leader in theB2B search space and decided to partner with us to offer the first out-of-the-box connector for the Commerce Cloud. We’re so glad this is the first joint customer for our newest plugin and can’t wait to see how they grow with our pre-integrated AI-powered search solution.”


About Bridgeline Digital

Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, please visit www.bridgeline.com.


Danielle Erwin

VP of Marketing

Bridgeline Digital