Webinars

From Discovery to Order: Use AI to Power the Customer Journey

Learn How AI is Rewriting the B2B Buyer Journey Featuring: Jason Nyhus (Shopware), John Murcott (HawkSearch), Amandeep Singh (Cronix), Moderated by: Jeremy LaDuque (HawkSearch). Why You Should Care B2B buyers don’t want to shop, they want to solve. And AI is changing how they do it. This isn’t about future trends. It’s what your buyers expect right now: instant answers, zero friction, and a path to the exact part they need, without picking up the phone. In 45 minutes, we’ll show you how the smartest teams are flipping the script on B2B commerce. What You’ll Walk Away With The AI Buyer Journey, Mapped Out: Four key touchpoints where AI is doing the heavy lifting, from first search to final order. Search That Doesn’t Suck: How Conversational Search, Visual Search, and Smart Response destroy “zero results” experiences and drive revenue. The New Role of Sales Reps: Shopware’s Digital Salesrooms are bridging the gap between old-school reps and modern eCommerce, and winning deals faster. Serving Every Buyer, Not Just the Digital Natives: Whether it’s a photo upload, live chat, or a 20-year vendor relationship, AI meets every buyer where they are. Who Should Be There This is for B2B eCommerce and digital leaders who: Are tired of clunky buyer journeys Want to bridge sales + eCommerce (without internal turf wars) Know AI is the future, and want practical ways to deploy it now Can’t Make It Live? Register anyway. We’ll send you the recording.

Understanding and Overcoming Key Challenges in B2B Search

Join this expert-led panel from Access.dev and HawkSearch as they dive into the most persistent challenges in B2B site search—and how AI is solving them to improve customer experience and drive conversions. Featuring speakers: Jeremy LaDuque, EVP of Strategic Channels, HawkSearch John Murcott, EVP of Product Strategy, HawkSearch Jonathan Meyer, Director of Sales Engineering, HawkSearch Dmitry Kon, CTO, Access.dev Together, they’ll explore how modern search solutions are transforming B2B buying by: Solving common pain points like inconsistent data, complex spec-based queries, and incomplete product information Using AI to enrich product data, improve relevance, and deliver results—even when buyers don’t know exact product codes Personalizing the search experience to reduce friction, boost conversions, and grow average order value Why attend? Because better search equals better business. When B2B buyers can find what they need fast, they convert faster—and spend more. Get actionable takeaways to help your team unlock smarter search and better results. Register now →

AI-Powered Search: Top Use Cases & Success Stories

Join this unique panel of HawkSearch experts and customers, sharing journeys with AI-powered, from: Using GenAI to augment product descriptions and add SEO meta data Adding GenAI to automate internal processes that hard to resource Using visual search to drive new revenue and tick the box on an AI initiative What do all of these customer journeys have in common? They’re driving business goals… and so can you. Join us for this final installment in our AI webinar series.

AI-Powered Automation Tools: Save Time, Increase Internal Efficiency

Explore how AI-powered automation can streamline operations, saving you time while enhancing customer engagement. We'll share tools and techniques that: Elevate productivity Automate routine tasks Improve customer experience Can AI-powered search solve your most pressions business challenge?

AI-Powered Customer Engagement: Increase Conversion & Revenue

Unlock the potential of AI to enhance customer engagement, boosting both revenue and customer experience. Learn actionable strategies for: Integrating AI-driven solutions like GenAI into your CX efforts Improving product discovery to deliver smart, relevant results Leveraging new ways to search, like visual and image search What’s stopping you from your next AI project?

Introducing Hawk AI: Your AI Innovation Engine

Meet Hawk AI, the platform that powers innovation with cutting-edge AI solutions. In this session, we'll show you how Hawk AI can drive efficiency and transform your business. In this session we’ll: Unveil how Hawk AI simplifies complex workflows, improves customer journeys, and drives revenue opportunities Tailor Hawk AI to meet the unique demands of your business Don’t miss your chance to see Hawk AI in action and discover what makes it the innovation engine your company needs.

2025 AI Playbook: How to Determine ROI for Your AI Strategy

Discover how to evaluate the cost versus the reward for your AI and GenAI initiatives. We'll provide insights into balancing investment with expected outcomes for maximum ROI. In this engaging session we’ll: Discover top use cases for AI and GenAI Uncovering the top barriers companies face Show you how to plan costs vs rewards What’s holding you back from your AI initiative in 2025?

Hermes January 2025: Smarter Tools for Smarter Search

Join the Hermes January 2025 webinar to explore smarter search tools, including AI-powered Concept Search, Image Search, and a sleek RapidUI, and enhanced keyword alerts. Elevate your search strategy with precision and efficiency in this exclusive session. Key Features We’ll Cover: Unified Search: Discover how blending AI-powered Concept Search and Image Search with keyword-based retrieval delivers unmatched precision and drives better product discovery. New Preview Experience: Explore the modern, intuitive interface powered by RapidUI, enabling effortless fine-tuning of all search types. Automated Keyword Performance Notifications: Learn how proactive alerts keep you informed about keyword trends, allowing you to optimize your strategy and stay ahead. Measurement Conversion 2.0: See the enhanced stability, faster indexing, and precise data handling that make managing complex measurement data seamless.

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