Why Personalization Matters

It’s no secret that the most successful businesses, the stores and restaurants with a loyal customer base do a great job of tailoring the experience to each individual consumer. Sure, there’s a convenience factor, but nothing can replace the feeling you get when the server at your favorite restaurant remembers your “usual.” Or when a …

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The Key to Better Online Merchandising

The E-Tailing Group’s 8th annual mystery shopping study shows that online buyers continue to ramp up their expectations for the features and functionality of online retailers. As best-in-class merchants raise the bar, keeping up with requisite functionality will be just the beginning. More differentiation and creative execution of merchandising, both onsite and via e-mail will …

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