Marketers

Why Personalization Matters

It’s no secret that the most successful businesses, the stores and restaurants with a loyal customer base do a great job of tailoring the experience to each individual consumer. Sure, there’s a convenience factor, but nothing can replace the feeling you get when the server at your favorite restaurant remembers your “usual.” Or when a …

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Five Tips for Designing Faceted Navigation for Your Website

Faceted navigation enables visitors to browse and find products quickly, especially on websites that have a large set of products. Before digging into some design tips, let’s first define facets. What are facets? A typical website has an over-arching category/sub-category structure that visitors use to navigate and find products. For example, most apparel sites have …

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