Wrigleyville Sports is a leading sports retailer selling licensed professional sports apparel and novelty items. The anchor store is located across the street from Wrigley Field in Chicago. They have been online since 1997 and their web presence includes four site properties.
Managing multiple websites utilized by enthusiastic sports fans in various parts of the county presented some challenges.
- Integrate a search solution that effectively sorts thousands of products and makes personalized, recommendations to shoppers.
- Secure a tool that delivers relevant search results that allows merchandisers to implement often time-sensitive promotions based upon daily outcomes of the season.
- Find a way for both customers and sales associates to locate items available in the less popular sizes and give sales staff the tools to make suggestions about alternate products if a given item is out of stock.
- Provide a unified experience for site visitors.
Hawksearch was implemented on all four websites and Wrigleyville Sports immediately saw improvements in search productivity, satisfied customers and assisted with in-store sales experiences. The number of monthly searches completed across all the sites increased after Hawksearch was implemented.
of visitors to the websites interacted with a Hawksearch page
monthly searches conducted across all four site properties
revenue increase on "sale" or "clearance" merchandise as this area of the sites are now much easier for customers to find
"Hawksearch had the cleanest merchandising functionality out of all the site search products we evaluated. The user interface is very friendly and will make it much easier for us to keep our merchandising and promotions fresh and relevant."
Online Marketing Manager for Wrigleyville Sports