Wrigleyville.Sports

Wrigleyville Sports

Leading Sports Novelty Retailer Provides Unified Search Experience

Wrigleyville Sports is a leading sports retailer selling licensed professional sports apparel and novelty items. The anchor store is located across the street from Wrigley Field in Chicago. They have been online since 1997 and their web presence includes four site properties.

Challenges

Managing multiple websites utilized by enthusiastic sports fans in various parts of the county presented some challenges.

    

    • Integrate a search solution that effectively sorts thousands of products and makes personalized, recommendations to shoppers.

 

    • Secure a tool that delivers relevant search results that allows merchandisers to implement often time-sensitive promotions based upon daily outcomes of the season.

 

    • Find a way for both customers and sales associates to locate items available in the less popular sizes and give sales staff the tools to make suggestions about alternate products if a given item is out of stock.

 

    • Provide a unified experience for site visitors.
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Solution

Wrigleyville Sports evaluated several search solutions and chose Hawksearch because of its robust, flexible navigation features and user-friendly merchandising tools.

   

  • Utilized navigation tools to include brand and player as additional facets, resulting in an easier search experience.
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  • Product recommendations and autocomplete have provided a more personalized shopping experience, which has led to greater conversion rates.
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  • Now have the ability to boost items that are in stock and during winning streaks, along with feature actual locker room clothing that players are wearing following a game.
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  • Website is now utilized as a sales tool in the stores, allowing staff to use the site to help customers find hard to locate items or suggest a substitute item.
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  • Wrigleyville uses categories such as “sale” or "clearance" with ease and the merchandising workbench makes it simple to set up rules to automatically add or remove items.

Results

Hawksearch was implemented on all four websites and Wrigleyville Sports immediately saw improvements in search productivity, satisfied customers and assisted with  in-store sales experiences. The number of monthly searches completed across all the sites increased after Hawksearch was implemented.

0%

of visitors to the websites interacted with a Hawksearch page

0+

THOUSAND
monthly searches conducted across all four site properties

0%

revenue increase on "sale" or "clearance" merchandise as this area of the sites are now much easier for customers to find
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"Hawksearch had the cleanest merchandising functionality out of all the site search products we evaluated. The user interface is very friendly and will make it much easier for us to keep our merchandising and promotions fresh and relevant."

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    Eric Castellucci

    Online Marketing Manager for Wrigleyville Sports 

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