Powell's Books Inc.
Providing Book Lovers A Cohesive, Relevant & Meaningful Search Experience
Powell’s ecommerce business has grown substantially during the past number of years. With over 8 million individual SKUs on its website, the company was experiencing difficult challenges with their former on-site search solution.
- Due to Powell’s enormous inventory and pricing database needing to be regularly updated and re-indexed, their legacy search tool would take more than an entire 24-hour period to refresh the site’s information. This delay caused a significant interruption to customers and employees being able to utilize the latest material the website had to offer.
- The former on-site search tool was not delivering the level of personalization and search relevance that readers were expecting. Search results were often too broad, lack specificity and subsets wouldn’t always be accurate as it related to customers’ inquiry criteria.
- Powell’s also lacked an integrated and cohesive way to accomplish their marketing goals, by not being able to actively influence their customers’ search results and also engage in suggestive selling techniques based on readers’ preferences.
Following a comprehensive review of the available on-site search tools in the marketplace, Powell’s Books chose Hawksearch for its extremely fast auto indexing, very relevant search results, multi-faceted navigation and a robust workbench that helps them accomplish their marketing goals.
"Hawksearch allows us to customize our on-site search experience. Now search relevance is only ever a few clicks away!"
Powell's City of Books