Over the past 50 years, Agri Supply, a family owned group of farm stores has expanded from originally offering a limited selection of tractor parts and accessories to now selling over 26,000 products. Aside from their retail locations in North Carolina, South Carolina, Georgia and Virginia, Agri Supply has grown its digital presence to supply online shoppers everything from hunting apparel to cooking supplies, farm machinery and more through their innovative website.
Always striving for an outstanding online experience for their visitors, Agri Supply encountered some challenges with their previous search tool, such as the below, that they were hoping their tool would overcome.
- The site’s search tool didn’t deliver relevant, personalized results causing visitors to easily get lost on a webpage that offers thousands of products of such great variety.
- The team did not have the adequate reporting functionality to ensure that their marketing strategies were giving customers the most effective and satisfactory visitor experience.
- Their search solution was not serving as a multi-functional tool that can be used both online and offline. The team recognized that the Agri Supply website needed to be an effective sales tool for the associates at the brick and mortar locations as well.
- The workbench they had utilized previously was not robust in functionality and did not provide the flexibility to allow the company’s marketing team to target visitors, create faceted navigation and utilize such features as recommendations and autocomplete.
“In addition to basic search functions, we wanted the ability to leverage both site-wide analytics and individual pieces of customer data, like location, to tailor the customer experience.”
Web Coordinator, Agri Supply