A.M. Leonard, Inc. is a leading provider of horticultural tools and supplies who serves landscapers, growers, arborists and gardeners. A.M. Leonard serves a variety of visitors with different criteria for which products best suit their needs. The A.M. Leonard team recognized an opportunity to further improve the visitor experience by implementing an enhanced site search solution.
The A.M. Leonard team was faced with discovering how they can convert more with the traffic that they already had coming into their website. Their team was determined to address the following challenges:
- Figure out how to deliver an improved search experience that would allow their visitors to find the right merchandise in a quick amount of time based on their own specific requirements.
- Display a large selection of products based on the visitor’s own search parameters as this would likely increase the probability of more items being added to the shopping cart
- Find a search tool that would provide the ability to refine results by multiple product attributes as brand, price, cutting capacity and other technical features.
- Provide a unified experience for site visitors.
increase for every visitor who used site search
increase in conversion rate for site search after implementing Hawksearch
"I didn't bother to look at any other solutions when we decided to pursue this project. Based on my previous experience, I went straight to Hawksearch. The team is great; they're easy to partner with, forward thinking and knowledgeable. I knew that Hawksearch would be a great choice and a good value."
A.M Leonard Team Member