Wrigleyville Sports, a family-owned, sports novelty retailer implemented Hawksearch to make it easier for fans to find apparel and keepsakes from their favorite teams.

As the Cubs open the season against the Pittsburgh Pirates, fans will find it easier than ever to show their team pride and shop for official sports apparel on wrigleyvillesports.com.

Eric Castellucci, the online manager for Wrigleyville Sports, cited customer feedback as the number one driver for implementing a third party search solution. “We value feedback from our customers! The ability to narrow product selection by size and style is clearly a feature that’s important to them. With the easy-to-use merchandising features in Hawksearch, we’re able to not only meet, but exceed customer expectations on our website.”

Wrigleyville chose Hawksearch for the following features:

  • User-friendly merchandising tools – A workbench that enables business users to generate dynamic landing pages, implement ranking and relevancy rules and promote products.
  • Easy to understand analytics – Customizable dashboards can be used by merchandisers, buyers and marketing managers to monitor activity on products and adjust strategies.
  • Robust out-of-the-box functionality – Hawksearch includes faceted navigation, Smart Autocomplete, dynamic landing pages, merchandising tools and much more.

“There were a few things that made this implementation unique,” notes a Hawksearch team member. “Wrigleyville’s native ecommerce platform wasn’t designed to integrate with third party tools. After thoroughly reviewing all options, we worked together to design a great solution with simple implementation. We think this change will break the Cubs Curse! And if it does, we hope they will personally autograph all of Wrigleyville’s Cubs fan-o-belia.”

About Wrigleyville Sports

Wrigleyville Sports first opened its doors at 959 W Addison Street in Chicago, across the street from Wrigley Field on March 26, 1990. They have developed a reputation for having “everything for every Cubs fan.” Wrigleyville Sports is a privately held company, and has been family-run for its entire 25 year history.  www.wrigleyvillesports.com.

About Hawksearch

Hawksearch is an intelligent search and recommendations platform that powers success for any size business across all industries. Our goal is to ensure brands have innovative tools to deliver accurate, relevant and customizable search experiences enabling users to find the relevant results for their needs in context, no matter the device, platform, or language. Having completed over 400+ implementations, Hawksearch is utilized for delivering engaging and personalized search experiences through our innovative features, which enable marketers, merchandisers and developers to accomplish their goals.