Welcome Reception & State of Hawksearch

During the welcome reception, Hawksearch owners Tony and Mike thank customers for attending the Forum and discuss their vision for Hawksearch.  In addition, they review plans for growth and introduce the keynote speaker, Juan Beck from Belami eCommerce.

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Keynote Speaker: Juan Beck, Belami eCommerce

In this keynote session, our speaker (and Hawksearch customer!), Juan Beck from Belami eCommerce, introduces his company and how he has leveraged the power of Hawksearch to grow his business.  He outlines important features and answers questions from the audience on his success and plans for the future.

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Moving the Needle: A Look Into the Hawksearch Roadmap

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This session covered what is to come for Hawksearch, including new updates and features scheduled on the Hawksearch roadmap for this year and beyond. Innovative plans on how Hawksearch will keep up with future trends in search was also discussed.


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From Searches to Conversions – Maximize Your Profitability

In this session, leading experts from Hawksearch partner, Americaneagle.com, covered how clients can utilize the Hawksearch tool set to optimize their search experience and ultimately increase conversions and their bottom line. This session covered how clients can continue to grow and add on their existing search implementation – how to go ‘Enterprise’ – by adding sources, more types of templates for search, and expanding on faceting options based on usage analytics.


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Navigating SEO Pitfalls & Best Practices to Drive Results

During this session, we discussed what SEO best practices should be followed utilizing the Hawksearch tool to ensure your on-site search is optimized to its fullest. 


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Machine Learning: Putting Your Customers To Work for You

During this session, the concept of ‘Machine Learning’ is discussed along with how to best leverage this advanced functionality that is built into the core of Hawksearch. Topics included how Machine Learning impacts the merchandising and relevancy aspects of Hawksearch, how you can easily configure the weighting of the machine learning, and how it should be used properly to increase conversions. 


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Applying Data Science to Your Search Strategy

Site search is one of those subtle, but important, areas to optimize because of the data it produces about trending user behavior. In this session, we discussed how to improve your site search using available data and gain a competitive advantage. Beyond the raw numbers and stats, there’s another reason to pay particular attention to site search: it tells you exactly what your customers are looking for.


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