Hawksearch Welcome Address
We kicked off the day with a welcome address from Hawksearch owners, Mike and Tony Svanascini. Last year’s accomplishments were discussed along with what’s to come in 2019!
How to Elevate Your Search Strategy
In this session, we explored the customer’s search experience and how you can optimize that with the tools of Hawksearch. A highlight of best practices will ensure you can take your search strategy to the next level.
More than just a Buzzword: Recommendations in 2019
Recommendations may seem like it’s only made up of buzz words, or only available to the big business with a large staff. In this presentation, we showed attendees the truth behind the buzzwords, discuss statistics that show how impactful recommendations can be, and provide a demonstration of Hawksearch’s Recommendation tools.
The UX of Search
Do you know what your user’s needs and intentions are when it comes to search? In this co-led session with Hawksearch partner Americaneagle.com, attendees learned more about how search complements the user experience and increases the speed of conversions.
Examining SEO & Search – How One Influences the Other
This session highlights key differences when it comes to SEO and on-site search. Top questions were answered related to SEO, such as: What are the SEO pitfalls to avoid when designing search pages? How important is content? How do I best use the SEO influencer tool? And much more! Attendees walked away learning how to test with tools to confirm if your changes are working.
Speed Does Matter – How to Measure, Optimize, and Monitor your Search API