Visitor Targets

Show your visitors the most relevant product and promotions based on channel, location, or marketing campaign.

Merchandisers use Visitor Targets to bucket visitors by demographic information, such as gender or user type.  For example, a search for jackets can display women’s jackets to female shoppers and men’s jackets to male shoppers.

These rules are managed through the Hawk Search Workbench and can be based on any combination of parameters and control the experience. 

Benefits of Visitor Targets include:

  • Increased overall conversions as a result of targeted messaging
  • Tailored customer experience
  • Hyper-relevant product placement

Visitor Targets can be defined by:

  • Source (email campaign, paid search, social media, etc.)
  • Browser
  • State
  • Country
  • Time of Day
  • User
  • Custom value (user-defined values, such as gender or email campaign)

The Value of Hawk

Site search results can be exceptionally precise based on visitor attributes, such as geographic location, source of the visit, and other demographic information. Merchandisers can also take an ownership approach and fully control what products display and in the desired exact order, creating endless options and opportunities for engagement. This unified shopping experience improves conversion rates across the board for customers.


  • "It was one of the smoothest implementations I’ve ever experienced and we’re thrilled with the results."
    - Neil Roble, Director of Marketing, A.M. Leonard