Intelligent Search for B2B

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Built With Our B2B Experience

Hawk Search provides out-of-the-box site search features to handle:

  • Account Segmentation — Industry, Role, or Company
  • Custom Catalogs — What Can Your Account Buy
  • Manufacturer Part Number Matching
  • Fuzzy Part Number Logic
  • Thesaurus / Synonyms
  • Automatic Spell Correction
  • Past Searches

These features combine throughout the whole customer experience across Site Search, Navigation, and even Autocomplete.



How Does Intelligent Search Work?

Hawk Search's breakthrough technology "gains intelligence" as your visitors discover products or content throughout your site.

Example: search term = beanie

The initial results are generic, but as the visitor navigates through the results, the site search technology employs machine-learning technology to analyze search queries, page views, and relevant actions.

A search on the generic term "beanie" includes several products, two of which the visitor expresses an interest in by clicking on them.

The beanies the visitor is interested in are in the 7th and 10th position on the page. Hawk Search knows they are interested because the visitor clicked three times on the beanie in the 10th position and twice on the beanie in the 7th position.

The advanced intelligent search technology returns the results and boosts the two beanies the visit clicked on. The influence of this popularity is configurable and can be optimized based on your site's traffic.

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Benefits of Intelligent Search

  • Higher Conversion Rates—Shoppers are more likely to buy because the results they see are influenced by popularity.
  • Enhance Customer Experience—Make the popular products your visitors are interested in easy to find.
  • Larger Average Order Size—Delivering relevant results increases the likelihood that more items will be added to the shopping cart.
  • Less Maintenance—Business users can rely on the "wisdom of the crowd" to help promote products or content across the whole site.

Testimonials

  • "It was one of the smoothest implementations I’ve ever experienced and we’re thrilled with the results."
    - Neil Roble, Director of Marketing, A.M. Leonard