How Does Intelligent Search Work?
Hawk Search's breakthrough technology "gains intelligence" as your visitors discover products or content throughout your site.
Example: search term = beanie
The initial results are generic, but as the visitor navigates through the results, the site search technology employs machine-learning technology to analyze search queries, page views, and relevant actions.
A search on the generic term "beanie" includes several products, two of which the visitor expresses an interest in by clicking on them.
The beanies the visitor is interested in are in the 7th and 10th position on the page. Hawk Search knows they are interested because the visitor clicked three times on the beanie in the 10th position and twice on the beanie in the 7th position.
The advanced intelligent search technology returns the results and boosts the two beanies the visit clicked on. The influence of this popularity is configurable and can be optimized based on your site's traffic.