Intelligent Search

Hawk Search transforms an ordinary experience into a personalized customer experience by analyzing the choices visitors make as they search and discover through your products and content.

How Does Intelligent Search Work?

Hawk Search's breakthrough technology "gains intelligence" as your visitors discover products or content throughout your site..

Example: search term = beanie

The initial results are generic, but as the visitor navigates through the results, the site search technology employs machine-learning technology to analyze search queries, page views, and relevant actions.

A search on the generic term "beanie" includes several products, two of which the visitor expresses an interest in by clicking on them.

The beanies the visitor is interested in are in the 7th and 10th position on the page.


Intelligence from Learning

Hawk Search "knows" they are interested because the visitor clicked three times on the beanie in the 10th position and twice on the beanie in the 7th position.

The advanced intelligent search technology returns the results and the two beanies the visitor clicked on are boosted because of the number of clicks on each beanie.

The influence of this popularity is configurable and can be optimized based on your site's traffic.

Benefits of Intelligent Search

  • Higher Conversion Rates—Shoppers are more likely to buy because the results they see are influenced by popularity
  • Enhance Customer Experience—Make the popular products your visitors are interested in easy to find
  • Larger Average Order Size—Delivering relevant results increases the likelihood that more items will be added to the shopping cart
  • Less Maintenance—Business users can rely on the "wisdom of the crowd" to help promote products or content across the whole site

The Value of Hawk

Site search results can be exceptionally precise based on visitor attributes, such as geographic location, source of the visit, and other demographic information. Merchandisers can also take an ownership approach and fully control what products display and in the desired exact order, creating endless options and opportunities for engagement. This unified shopping experience improves conversion rates across the board for customers.


  • "It was one of the smoothest implementations I’ve ever experienced and we’re thrilled with the results."
    - Neil Roble, Director of Marketing, A.M. Leonard