Consistency between Search and Navigation provides the best customer experience and results in faster findability and increased conversions.
There are two kinds of visitors, searchers and browsers:
- Searchers use the site search function to find products by entering a term in the search box, then using search navigation to refine their results.
- Browsers use top-level category navigation to browse through product listings through the menu structure.
Although visitors may start with one approach, it is common for visitors to use both types of navigation during a visit, which means it is especially important to provide a consistent experience across your website.