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Mobile Optimization

Making Search Work for Mobile Users

Search is an integral part of the mobile experience. Whether searching for restaurant reviews on Yelp, researching product prices while at a retail store, or Googling details on a celebrity to settle a debate amongst friends, people are constantly using their phones to find specific information. An on-site search engine that’s not designed with those …

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Creative Ways to Amplify Your Black Friday and Cyber Monday Strategy With Search

We’re on the cusp of the biggest shopping period of the year and retailers everywhere are finalizing their plans for the holiday season. Cyber Monday is now outpacing Black Friday in terms of revenue and more shoppers are turning to ecommerce sites first for those post-Thanksgiving deals. Competition during this time of year is fierce …

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How to Transform Your Higher Education Website with On-Site Search

Whether it’s for a college, university, or trade school, higher education websites have some unique challenges. With audiences that range from prospective freshman, current students, alumni, parents, faculty, staff, and even parents, a higher education website has to serve a lot of different types of people with varying needs. Some users may need content about …

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Go From Merchandising To Searchandising With Hawksearch

Studying the behavior of online shoppers is a fundamental aspect to succeeding in today’s uber-competitive ecommerce environment. When it comes to on-site search preferences, data has shown that most web visitors do not initially gravitate toward the category and faceted navigation tools to conduct a search. While these features are extremely important, EConsultancy recently reported …

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