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Creative Ways to Amplify Your Black Friday and Cyber Monday Strategy With Search

We’re on the cusp of the biggest shopping period of the year and retailers everywhere are finalizing their plans for the holiday season. Cyber Monday is now outpacing Black Friday in terms of revenue and more shoppers are turning to ecommerce sites first for those post-Thanksgiving deals. Competition during this time of year is fierce …

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How to Transform Your Higher Education Website with On-Site Search

Whether it’s for a college, university, or trade school, higher education websites have some unique challenges. With audiences that range from prospective freshman, current students, alumni, parents, faculty, staff, and even parents, a higher education website has to serve a lot of different types of people with varying needs. Some users may need content about …

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Go From Merchandising To Searchandising With Hawksearch

Studying the behavior of online shoppers is a fundamental aspect to succeeding in today’s uber-competitive ecommerce environment. When it comes to on-site search preferences, data has shown that most web visitors do not initially gravitate toward the category and faceted navigation tools to conduct a search. While these features are extremely important, EConsultancy recently reported …

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The Power of Relevancy Tuning

Whether it be while shopping online or looking for information, today’s website visitors are demanding relevance in their search results. They want to find exactly what they are looking for and not be forced to sift through a lot of information that is not meaningful. As the world seems to be getting more impersonal, website …

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4 Reasons Why Ecommerce Sellers Love The Hawksearch Relevant Recommendation Tool

They say in business that nothing happens until somebody sells something. This old adage is certainly true when it comes to ecommerce. As more people turn to online retailers to do their shopping, these businesses have a real opportunity to utilize technology to increase their sales and provide a deeply satisfying shopping experience for customers. …

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Creating Great Member Experiences Through On-Site Search

The internet age has had a huge impact on how industry associations interact with their members. While historically trade associations communicated through printed material and published journals, today their complete libraries of information and resources can be found on an organization’s website. With such a vast and diversified amount of information housed in one place, …

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