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Faceted navigation enables visitors to browse and find products quickly, especially on websites that have a large set of products. Before digging into some design tips, let’s first define facets. What are facets? A typical website has an over-arching category/sub-category structure that visitors use to navigate and find products. For example, most apparel sites have …

Five Tips for Designing Faceted Navigation for Your Website Read More »

There are many facets to a successful SEO strategy. Content is indeed king and it is becoming increasingly important However, the functionality of your site, including the search feature shouldn’t be overlooked. In fact, if you have an older site and you’re seeing newer ones with less ‘domain authority’ (because they’re new) suddenly pass you …

Is Your Site Search Engine Helping or Hurting Your SEO? Read More »

Customers love that personal touch when shopping online and offering relevant product recommendations creates a very satisfying experience for them. These strategies not only play a huge part in influencing visitor behavior, but they can also be a major driver for additional revenue for merchandisers. Let’s talk about the various types of effective relevant recommendation …

Effective Relevant Recommendation Strategies Read More »

The E-Tailing Group’s 8th annual mystery shopping study shows that online buyers continue to ramp up their expectations for the features and functionality of online retailers. As best-in-class merchants raise the bar, keeping up with requisite functionality will be just the beginning. More differentiation and creative execution of merchandising, both onsite and via e-mail will …

The Key to Better Online Merchandising Read More »