Hawksearch Marketing Team

Why Personalization Matters

It’s no secret that the most successful businesses, the stores and restaurants with a loyal customer base do a great job of tailoring the experience to each individual consumer. Sure, there’s a convenience factor, but nothing can replace the feeling you get when the server at your favorite restaurant remembers your “usual.” Or when a …

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Five Tips for Designing Faceted Navigation for Your Website

Faceted navigation enables visitors to browse and find products quickly, especially on websites that have a large set of products. Before digging into some design tips, let’s first define facets. What are facets? A typical website has an over-arching category/sub-category structure that visitors use to navigate and find products. For example, most apparel sites have …

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The Key to Better Online Merchandising

The E-Tailing Group’s 8th annual mystery shopping study shows that online buyers continue to ramp up their expectations for the features and functionality of online retailers. As best-in-class merchants raise the bar, keeping up with requisite functionality will be just the beginning. More differentiation and creative execution of merchandising, both onsite and via e-mail will …

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Gearup2go.com Selects Hawksearch to Ensure a Smooth Shopping Experience

Hawksearch, a leading ecommerce search provider announced today that Gearup2go.com, an online ecommerce company providing parts, accessories and gear within the power sports industry has selected Hawksearch to enhance its reputation for delivering a top-notch, visitor search experience. The management team started Gearup2go.com as a hobby and eventually expanded the organization by developing three additional …

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Migration Plan Announced to Assist Google Commerce Search (GCS) Clients Affected by the Discontinuation of GCS Solution

Google Commerce Search (GCS) Support will end soon, leaving many on-line retailers with a technology migration dilemma. Today, Hawksearch announces a comparable site search replacement plan for Google Commerce Search customers. “We know how difficult it can be to migrate to a new solution,” states a Hawksearch engineer. “Our goal is to help businesses make …

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