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Recent Blog Posts

  • Three Do’s and One Huge Don’t As You Implement B2B Account Segmentation

    Feb 02, 2017
    As your business scales, segmentation is the only way to continue offering a stellar, personalized customer experience. Maybe you’ve come to the conclusion that some of the businesses you serve have different needs than others. Whatever your reason may be, it’s an important step for all growing businesses. Not only is it important for meeting customers’ specific needs, it also offers an opportunity to gain a lot of information on each segment’s buying behavior, allowing you to build better business, marketing and sales strategies for your business as a whole.
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  • A Brief History of Intelligent Search

    Jan 25, 2017
    If we asked you right now, could you count how many times you encounter intelligent search in a day? What about that little magnifying glass icon in search bars? With the amount of time we spend in front of a screen, it’s easy to forget how much faster, easier, and more intelligent the internet and searching has become in the last twenty years.
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  • Three Questions You Need To Ask To Help Improve Your Site Search

    Jan 18, 2017
    A company’s website is a critical factor in differentiating from competitors. Your site is a window into the style, personality, and mission of your company, and the experience visitors have is a big part of that messaging. But is every feature of your site conveying your message as well as you’d like?
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