CHICAGO, Ill. March 11, 2014 –
Family owned retailer, Ben’s Cycle
, specializes in offering hard-to-find, high quality bicycle products at competitive prices. The homegrown business replaced their entire eCommerce platform and eCommerce search engine less than three weeks from Black Friday, and the results were a welcome surprise!
Ben’s online presence began in 2000 when they first began selling through eBay. After migrating to a shopping cart model in 2004, they experienced a considerable growth in online sales.
“There are many complexities that come with operating both a brick-and-mortar and an online operation,” explained Drew Triplett, Internet Manager at Ben’s Cycle. “We knew we’d outgrown the existing online platform and needed to replace the entire system so that the technology could catch up with the needs of our customers. Hawk Search brought us into the multi-channel retail world almost effortlessly.”
Originally, the team at Ben’s Cycle was pleased with the eCommerce features and POS (Point-of-Sale) functionality of the platform they were preparing to launch. However, six months prior to launching the new website, they determined that the site search engine was insufficient and began searching for a more aggressive third party solution.
Two driving features that lead to the selection of Hawk Search
- Faceted navigation – where shoppers can search and browse for products with multiple attributes in any order and be presented with relevant results.
- Shopping insights through analytics – offering the ability to track what products people are searching for and identify opportunities.
“Not many retailers are willing to risk launching new functionality three weeks before the online holiday rush. But Ben’s Cycle was motivated enough to take a measured risk. The success Ben’s Cycle experienced speaks highly of their team and the solutions they selected,” said the Hawk Search CEO. About Hawk Search
Hawk Search is a feature-rich e-commerce site search engine designed to help deliver a relevant and effective customer experience. Hawk Search customers are experiencing tremendous revenue increases with features including the utilization of personalized search results, the ability to target site search results based on visitor location and custom visitor buckets, intelligent search that automatically adjusts relevancy by popularity, and banner campaigns and dynamic landing pages for merchandising and trend detection, responsive design and more. For more information visit: www.hawksearch.com About Shoe Ben’s Cycle & Fitness
Ben's Cycle & Fitness specializes in offering hard-to-find, high quality bicycle products at competitive prices. Established in 1928 by Ben Hanoski, Ben's Cycle & Fitness has been family owned and operated in the same southern Milwaukee neighborhood for over 80 years. Ben’s Cycle and Fitness is now owned and operated by Ben's grandson, Vince. www.benscycle.com