A.M. Leonard Implementation of Hawk Search Enhances Customer Usability

A.M. Leonard, Inc., a leading provider of Horticultural Tools and Supplies, has seen a steady growth in site commerce due to the implementation of Hawk Search. The scalable and flexible software solution is used to power A.M. Leonard’s Ecommerce site search to improve overall customer experience.

“There are two ways to increase online revenue,” explained Neil Roble, Director of Marketing for A.M. Leonard. “You can either drive more traffic or you can do more with the traffic you already have. Our focus is on providing a better customer experience and we know sales will increase if we help people find the right products faster.”

A.M. Leonard experienced positive results immediately and within that first month reported an increase of $2.00 per visitor who used the site search feature. They were also pleased to see an increase in conversion rates during a time of year in which conversion rates typically decline for them.

“We have a great selection of products,” continued Roble, “which can be both awesome and intimidating. Before implementing Hawk Search it was a challenge for our customers to figure out which product was best for them. Now they can easily narrow their results based on things like brand, technical capability, and price.”

“We look forward to seeing the numbers grow even more after A.M. Leonard implements the faceted navigation experience site wide,” said the Hawk Search President.

About A.M. Leonard, Inc.
In 1885, Ashbel Merrel Leonard started a nursery as a hobby in his backyard in Piqua, Ohio. By 1912 he and his sons established A.M. Leonard & Sons as a nursery/landscaping service. Today, the company continues in the family tradition with Howard's grandson, Greg Stephens, serving as president. Serving landscapers, growers, arborists and gardeners out of a state-of-the-art facility in Piqua, Ohio, A.M. Leonard is considered the leader in the horticultural tool business. At A.M. Leonard, we continue to make customer satisfaction our top priority.

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