It's no secret that the most successful businesses, the stores, and restaurants with a loyal customer base do a great job of tailoring the experience to each individual consumer. Sure, there's a convenience factor, but nothing can replace the feeling you get when the server at your favorite restaurant remembers your "usual." Or when a store associate picks up on your style preferences and makes recommendations that are just right.
Those are the experiences that keeps you coming back. They know who you are, tune into your preferences, and offer suggestions that are well suited to what you like. That's what personalization is all about.
Online retailers have been trying to personalize the shopping experience
for years, but as we all know, delivering a personalized shopping experience at scale is easier said than done. Technology has come a long way and it's becoming easier for online merchants to add a "personal" touch to the shopping experience. But it takes more than implementing a predictive product recommendation engine
to truly offer a personalized experience.
Why does personalization matter?
The battle to win the customer has never been more competitive; today’s tech savvy, mobile customer is driving changes in technology based on their behavior and expectations.
Check out "3 Personalization Trends That Are Reshaping Online Shopping
" for more about the ways marketers are able to create a personalized experience.