Content Without Access Is Worthless

Jun 16, 2016

content publishing

Content is king—we've heard it over and over again—but is it enough to simply publish lots of great content?

Whether you're an online publisher who is all about content or an online retailer with a large database of excellent content to support your product line, if visitors to your website can't easily find content that is relevant, your content isn't serving you or them.

Sites with a large number of articles face one of the most challenging areas in business today. It's no secret that Google had revolutionized search and both customers and internal employees expect to be able to access relevant content as easily as they do when they are using the internet to do research.

The story is the same across all businesses regardless of size. Important information is spread across multiple internal and external repositories, and your IT team can't keep up with the integration demands associated with migrating data from disparate sources such as blogs, intranets, email systems, extranets, and social media.

The challenges can be easily summed up:

  • Increased volume of content creation — Over 90% of the data that exists today was created during the last two years.
  • Disconnected data — 80% of an organization's content is unstructured and not managed.
  • Business inefficiency — Thousands of productive hours wasted searching for information.
  • Incomplete (or inaccurate) analysis — Lack of ability to uncover the relationships between pieces of information.
  • Compliance and legal risks — Unnecessary risks resulting from the lack of immediate access to the most current documents.
These challenges can be addressed and solved with the right on-site search solution. It may come as a surprise, but one of the best solutions to solve content findability on large publishing sites or e-commerce sites with lots of blog posts, user manuals, or product specifications is the same technology used by leading online retailers.

It actually makes a lot of sense; business users interact with search engines all day long. They have an intuitive grasp of how to find what they are looking for by using keywords, filters, and sorting to fine-tune their results.

Search engines like Hawk Search bring that experience into the office space. The solution makes finding information from different systems quick and easy. Internal data, such as metadata and user click-thru activity, influence relevance and constantly hone the results. You don't have to manage the search engine; it learns on it's own. It's also platform agnostic, which means it can be integrated with almost any data source.

So content publishers: It's time to evaluate your search function. How do users find your information? If you aren't confident in the answer to that question, it's time to rethink your platform.