It's always hard to believe how quickly time passes at IRCE after months of preparation. We had a great time at the Hawk Search Booth and it was fun to connect with current Hawk clients and offer demos to people in the market for a new on-site search and e-merchandising solution.
The major recurring themes at the conference included mobile, personalizing the customer journey, and the importance of digital to the future of retail. Fortunately for us, these topics are right up our alley and all of us enjoyed demonstrating the Hawk Search features designed to help Enterprise Search
, and B2C e-commerce
companies deliver a customer experience that aligns with the expectations of today's shopper.
It was especially exciting to share the updates to Hawk Search's core recommendation module. Now, in addition to highly relevant out-of-the-box results and dynamic navigation, Hawk Search includes:
Native personalized product recommendation engine — Deliver the same kind of personalized product recommendations that companies like Amazon are known for and consumers expect.
Contextually relevant recommendations — 11 out-of-the-box algorithm driven recommendation strategies geared to present what the consumer needs exactly when they need it.
- Out-of-the box promotional strategies — Feature the most popular products based on real-time shopping behavior.
- 1-to-1 Merchandising — A truly personalized experience based on an individual visitor's actions and behaviors.
The conference was also a goldmine of information about industry trends and what online retailers need to focus on to remain competitive. It's no surprise that the leading trending topics are:
- Digital fuels future growth
- Smartphones are the driving force in retail change
- Cross-channel purchases are growing
The need for innovation and understanding how technology can support the customer life-cycle across channels and devices has never been more important. In many ways it reminds us of the early days of e-commerce when we were trying to figure out the basics of servicing customers online. Certainly, mobile devices have changed the game and opened the door for creativity. Retailers who embrace mobile and implement technology and strategies to meet and exceed consumer expectations are well positioned for success.
It'll be exciting to see how it all unfolds and what we'll see at next year's conference!