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Recent Blog Posts

  • The Ever-Evolving Customer Shopping Journey

    by Beth Browning | Sep 15, 2016
    Developing and utilizing a personalized marketing and merchandising strategy ensures that your message is getting to the right customers at the right time in their shopping journey. Check out some insights and tips on how to make the most of your customer's online behavior.
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  • Customer Experience Demands are Rising

    by Beth Browning | Sep 13, 2016
    Being able to execute a great mobile experience is key for e-commerce companies, especially in the modern age of competing with Amazon Prime. It's more important than ever to personalize promotions, marketing messages, and product recommendations in a way that is uniform and consistent for all channels to meet customer expectations. Read on to learn more.
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  • Retail Personalization: Building Customer Trust

    by Beth Browning | Sep 01, 2016
    Online consumers have high expectations for personalization online but this dovetails with reticence and restriction on amount of data consumers are willing to share and have known. It can be a slippery slope for many e-commerce retailers who want to mine particular data to better target online shopping behavior, but do not want to put off potential customers by overstepping boundaries. Read on to learn more about this blurry dichotomy and what to keep in mind when applying personalization to your e-commerce business.
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