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Recent Blog Posts

  • How Do Shoppers Get Inspiration?

    by Beth Browning | Sep 27, 2016
    Finding an capturing customers right at the moment they are looking for inspiration is the golden hour for retail marketing. Customers will seek out inspiration first, then eventually make a decision or purchase based on factors, like price, personal preferences, product reviews, and availability. How confident are you that your merchandising strategy is in the right place at the right time for customers?
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  • Customer-First Merchandising: Do You Put Your Customers First?

    by Beth Browning | Sep 22, 2016
    When your customers ask "What have you done for me lately?" are you confident that your e-commerce business knows exactly how to answer? Does the customer have a reliable, easy-to-use, relevant, and helpful experience on your website? If not, do you know how to fix that? Good customer experience is of the utmost importance, especially since the competition for attention is so high. This blog post talks about the tools that enable businesses to execute a customer-first merchandising strategy and have you acing the customer experience.
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  • Customers Still Aren’t “Buying” the Social Media Buy Button

    by Beth Browning | Sep 20, 2016
    While social media is a behemoth of a platform for engagement, it has not proven to be the bridge to sales conversion most thought or expected. Why the gap? Read on to learn more about the gap in social media's buy function and how platforms like Site Vibes are leveraging the trending power of social media to help boost online interactions.
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